CRM Marketing Manager II

Job Responsibilities

07+ years of experience in digital marketing, in retail, CPG, or related industries.
Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
Experience with advanced CRM platforms (e.g. Salesforce, Adobe, etc.) and marketing automation tools.

CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance. Good quantitative skills using tools like Excel.

Skills

Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.

Education/Experience

Bachelor’s degree in marketing, Communications, New Media, or a related field.
MBA or equivalent advanced degree in marketing or business preferred.