Sr. Product Marketing Manager, AI

About the role

The world is moving fast — and AI is moving faster. As a Product Marketing Manager focused on AI at Sigma, you'll be at the tip of the spear, helping define how we tell the story of one of the most exciting areas of the product. This role is as much about clarity as it is about creativity: you'll take complex, fast-evolving AI capabilities and distill them into the market messages, sales narratives, and customer stories that make people say "I get it — and I want it."

We're looking for someone with genuine intellectual curiosity about AI, a bias for action, and exceptional instincts for what makes a message land. If you can absorb a lot of information quickly, find the signal in the noise, and write messaging that moves people — this role is for you.

What you'll do

• Develop and refine positioning and messaging for Sigma's AI features, working closely with the Director of Product Marketing, AI and the Product team.
• Create sales enablement content — one-pagers, battlecards, demo guides, and objection handlers — that help the field confidently sell Sigma's AI capabilities.
• Support product launches for AI features: coordinate across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
• Research competitors' AI positioning and identify opportunities to sharpen Sigma's differentiation.
• Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's AI vision.
• Gather and synthesize customer and prospect insights — from win/loss data, customer interviews, and sales calls — to continuously improve messaging.
• Partner with demand generation and content teams to ensure AI messaging is consistently represented across campaigns, website, and events.

What we're looking for

• 3+ years of product marketing experience in B2B enterprise software and/or cloud data platforms.
• The ability to learn quickly and deeply — you can get up to speed on a new technology, a new market, or a new buyer persona fast, and immediately start producing useful work.
• Exceptional written communication skills — you write clearly, concisely, and compellingly, and you know the difference.
• Strong instincts for what makes a message resonate with technical buyers, business buyers, and everyone in between.
• Some experience working with AI products or AI-powered features — enough to speak the language and understand the landscape.
• Experience partnering with sales to develop enablement materials and understand what helps reps win deals.
• Comfort with ambiguity and the ability to prioritize effectively in a fast-moving environment.
• Familiarity with the cloud data platform or analytics ecosystem is a plus.