Director of Marketing and Strategic Events

Job Description
Job Description
Overview
The
Director of Marketing & Strategic Events is a senior leadership role within the Marketing team. Reporting directly to the CMO and based in Austin,TX
, this director-level position plays a critical role in shaping how Hanger shows up in the market, to drive brand awareness, deepen partner relationships, and deliver world-class experiences that advance business objectives. The ideal candidate is a seasoned, strategic leader who brings executive presence, strong commercial acumen, and a hands-on approach to delivering at scale.
Responsibilities

Key Responsibilities
Event Strategy & Leadership
Lead a cross-functional team assembled for Hanger LIVE, driving end-to-end execution through clear ownership, accountability, and leadership across workstreams
Set the overarching vision and multi-year strategy for Hanger LIVE and the Global Partners Summit, aligned to Hanger's brand and growth objectives
Lead all phases of event delivery, from strategic planning and budget ownership through to on-site execution and post-event analysis
Establish frameworks, processes, and standards that ensure consistency, quality, and scalability across both event platforms
Present event strategy, performance, and recommendations to the CMO and senior leadership team
Create and lead operating mechanisms to drive ongoing progress for Global Partners Summit
Communications
Work with internal and external communications teams to develop and oversee integrated, multi-channel communication strategies for both events, targeting internal teams, global partners, and external audiences
Champion compelling, on-brand storytelling across all event touchpoints, from promotional campaigns and digital content to keynote messaging and partner briefings
Serve as a senior communications lead for high-stakes partner and stakeholder interactions surrounding both events
Partner Engagement
Serve as a senior relationship owner for Hanger's global partner network, cultivating meaningful partnerships that extend beyond individual events
Define and lead a partner engagement strategy that maximizes participation, satisfaction, and long-term value from both Hanger LIVE and the Global Partners Summit
Oversee the full partner journey from onboarding and briefings through to post-event follow-up and ongoing relationship management
Leadership & Cross-Functional Collaboration
Lead and develop a team of four National Events Specialists, providing strategic direction, day-to-day guidance, and ongoing coaching to drive performance an professional growth
Collaborate with Marketing and Communications leaders to integrate events into broader band and product marketing strategies, ensuring events reinforce go-to-market priorities and amplify campaign impact
Serve as a strategic partner to the CMO, contributing to broader marketing planning and brand strategy
Build strong cross-functional relationships to ensure event programming is aligned with business needs
Manage and oversee external agencies, production partners, and vendors to deliver high-quality outcomes within budget
Qualifications
8–12 years of progressive experience in marketing and communications with responsibility in event strategy and execution — with at least 3 years in a senior or director-level role
Demonstrated success leading large-scale, global or flagship events with significant business impact
Experience operating at an executive level, including presenting to and partnering with C-suite stakeholders
Background in B2B, enterprise, or partner-led environments strongly preferred
Must have, or be eligible to obtain, a valid driver’s license and driving record within the standards outlined within Hanger’s Motor Vehicle Safety Policy and Procedures.