UK Business Development Manager - Global Legal Tech SaaS. Remote

B2B SaaS AI & Sales Automation Outbound Strategy Pipeline Generation Sales Leadership Legal Eco System Pathway to Head of BD/SDR

What if your next sales role wasn't about inheriting a pipeline, but building the engine that creates it?

Not another generic outbound strategy. Not another team sending hundreds of emails and hoping something sticks.

We're talking about building an intelligent, AI-powered prospecting engine that identifies the right opportunities, starts meaningful conversations and generates serious commercial results.

Welcome to Actionstep.

We're one of the fastest-growing names in legal practice management software, helping law firms work smarter through powerful, innovative SaaS technology.

Our UK business has grown 10x in three years, and we're targeting another 10x by 2030.

Now we're looking for an entrepreneurial Business Development Manager to design, build and prove our UK outbound engine from the ground up, before growing and leading the team that will run it.

If you've built outbound systems that generate real revenue, love experimenting with AI and automation, and want the freedom to create something genuinely your own, this could be your next big move.

The Role at a Glance

Business Development Manager
UK Remote-First Optional London WeWork Offices
£70,000 £80,000 Base £110,000 £120,000 OTE
Uncapped Commission Above Plan
Full Time Permanent

Your Background / Skills: B2B SaaS Sales, Outbound Business Development, AI Sales Automation, Sales Development, Pipeline Generation, ICP Development, Prospecting, Clay, Claude, n8n, Salesforce, Outreach, Sales Playbooks, SDR Leadership.

The Actionstep Story

At Actionstep, we're transforming the way law firms operate.

Our innovative practice management platform helps legal professionals streamline workflows, improve productivity and deliver exceptional client service.

But we're not just building better legal technology. We're building a smarter, more ambitious business.

Our team is compact, commercially driven and entrepreneurial, with a leadership team that actively embraces AI, experimentation and new ways of working.

With Salesforce and Outreach already in place, Claude embedded into everyday workflows and Clay rolling out across the business, you'll have the tools and backing to build something exceptional.

Your Role in the Story

Our Account Executives are already converting around one in three UK opportunities. The next challenge is creating more of the right opportunities, consistently and at scale.

That's where you come in.

You'll take ownership of building an intelligent, repeatable outbound prospecting function targeting UK law firms, from smaller practices to larger mid-market opportunities.

You'll define the targeting strategy, build the workflows, use AI to make prospecting smarter and demonstrate exactly what works.

And once you've proven the model, you'll have the opportunity to recruit, coach and lead the SDR team that brings it to scale.

Where You'll Make an Impact

• Build the outbound engine: Develop ideal customer profiles, scored prospect lists, account segmentation and repeatable outreach sequences.
• Put AI to work: Use tools such as Claude, Clay, ChatGPT and n8n to automate research, enrichment, personalisation and prospecting workflows.
• Generate qualified pipeline: Target approximately 40 qualified opportunities annually, representing around £2 million in sales pipeline.
• Own performance: Track attribution, conversion rates and campaign effectiveness through Salesforce and Outreach, continuously testing and optimising.
• Partner with sales: Work closely with Account Executives to improve qualification, handovers and targeted mid-market campaigns.
• Create the playbook: Document the targeting, tools, workflows, qualification criteria and performance benchmarks so the model can be repeated.
• Build your future team: Once the engine is proven, help recruit, onboard and coach SDRs to deliver within the framework you've created.
• Shape the bigger picture: Contribute to Actionstep's wider AI sales playbook and help influence how the business approaches outbound growth.

What Success Looks Like

First 30 Days: Your tools and workflows are connected, target lists are segmented and your first outreach sequences are live.

By Month 3: Qualified opportunities are consistently reaching Account Executives, with clear attribution and measurable performance.

By Month 6: You're progressing towards your pipeline targets, with a working outbound playbook and meaningful conversion benchmarks.

By Month 12: You're operating at a run rate of approximately 40 qualified opportunities and £800,000 in sourced closed-won ARR annually, with a compelling business case for your first SDR hire.

About You

You're not someone who simply follows a sales playbook.

You're the person who builds it.

You've created outbound prospecting systems from scratch, know how to turn intelligent targeting into real commercial opportunities and enjoy experimenting with technology to improve results.

You're analytical, resourceful and commercially sharp, with the confidence to engage senior decision-makers and the discipline to focus on opportunities that genuinely have a chance of closing.

You'll bring:

• Proven experience building an outbound sales engine from the ground up, including ICP definition, prospect targeting, outreach sequences and qualification.
• A demonstrable track record of generating qualified pipeline that converts into revenue, not just activity or meetings.
• Hands-on experience building AI-powered and automated sales workflows, using tools such as Claude, ChatGPT, Clay, n8n or similar.
• Strong B2B SaaS sales development or outbound business development experience.
• The ability to create clear, documented and repeatable processes that others can follow.
• Excellent commercial judgement and confidence engaging senior business stakeholders.
• A data-driven approach to measuring conversion, attribution and sales effectiveness.
• Experience onboarding, coaching or enabling others to succeed using your systems.
• An entrepreneurial mindset, resilience and the ability to build momentum without an established team or inherited pipeline.

Even better if you have:

• Experience in LegalTech, legal services or professional services.
• An existing network within the UK legal market.
• Previous SDR or BDR team leadership experience.
• Practical experience with Salesforce and Outreach.
• Confidence representing a business at industry events.

Why Actionstep?

Because this is a rare opportunity to build a function, rather than simply step into one.

You'll report to Ben Gittins, Sales Director, working closely with Oliver Tromp, VP Sales EMEA, with the autonomy and leadership support to experiment, learn and deliver.

There's no inherited outbound pipeline, established playbook or SDR team waiting for you on day one.

Instead, you'll have the opportunity to create the entire system, prove its commercial value and then lead the people who scale it.

For someone who loves building, innovating and taking genuine ownership, that's a pretty exciting proposition.

What We Offer

• £70,000 £80,000 base salary.
• £110,000 £120,000 on-target earnings, with uncapped commission above plan.
• Flexible, remote-first working.
• Optional access to London WeWork offices.
• Unlimited annual leave.
• Private medical insurance.
• Dental insurance.
• Life insurance.
• Pension contributions.
• The opportunity to build and lead your own sales development function.
• A genuinely AI-forward environment where innovation is encouraged and supported.

Your Experience / Background / Previous Roles May Include
Business Development Manager, Outbound Sales Manager, Sales Development Manager, SDR Manager, BDR Manager, Outbound Growth Manager, Sales Automation Manager, AI Sales Development Manager, Revenue Development Manager, SaaS Business Development Manager.

Ready to Build Something Exceptional?

If you've built outbound systems that deliver real revenue, know how to turn AI and automation into a competitive advantage and want to shape the future of sales development at Actionstep, we'd love to hear from you.

Send us your CV and a few lines about an outbound engine you've built the tools you used, how it worked and the commercial results it delivered. We'd love to see the numbers.

Apply now and build what's next with Actionstep.

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