Quick overview
Job description
We’re looking for an Influencer Specialist who knows influencer marketing inside out and how to turn it into real results for brands. You’ll own day-to-day client relationships, run campaigns from brief to wrap, and match brands with the creators and communities that actually make a tangible and trackable impact, whether that’s a product launch, a spike in sales or an audience that sticks around.
It’s a hands-on role with real ownership. You’ll lead client calls, negotiate with talent, and keep live campaigns on track across YouTube, Twitch, TikTok, Discord and beyond. You’ll also sit within one of our pod specialisms, Gaming/Tech, Consumer Goods or AI/Software, which we’ll explore together at interview.
What you will do
- Own day-to-day client relationships across small to mid-sized gaming accounts, while supporting senior managers and directors on larger gaming, entertainment, tech, and Saas accounts.
- Act as the main client contact for influencer delivery across assigned gaming campaigns.
- Lead client calls, status updates, creator reviews, and results presentations with confidence.
- Translate client objectives into clear gaming influencer briefs, from awareness and community building to launches, downloads, pre-orders, footfall, sales, or retention.
- Manage gaming influencer campaigns from brief intake through creator selection, live delivery, reporting, and wrap.
- Source creators aligned to the brand, audience, game genre, platform, community, and commercial goals.
- Identify the right mix of gaming creators, streamers, content creators, community voices, reviewers, and niche specialists across platforms such as YouTube, Twitch, TikTok, Instagram, Discord, and Reddit.
- Build and maintain strong relationships with creators, agents, talent managers, and gaming communities.
- Negotiate creator fees, usage rights, whitelisting, streaming rights, exclusivity, deliverables, and content extensions.
- Manage contracts, briefs, approvals, embargoes, disclosure, platform requirements, and compliance processes.
- Track budgets, creator fees, production costs, and spend across campaigns.
- Monitor live activity across streams, videos, social posts, comments, and community response, resolving issues quickly during delivery.
- Produce clear reporting, insights, and recommendations across reach, views, watch time, engagement, sentiment, clicks, conversions, installs, sales, and repeat campaign value.
- Stay close to gaming culture, creator trends, platform updates, new releases, community behaviour, and shifts across Twitch, YouTube, TikTok, Discord, Reddit, and emerging gaming spaces.
- You have experience working in gaming influencer marketing, creator partnerships, talent management, or social media agencies, with a strong understanding of gaming creators, platforms, communities, and campaign delivery.
- You’ve worked in fast paced agency environments before and have experience working under tight deadlines.
- Demonstrated experience working in influencer marketing within the UK and US markets.
- Confidence and credibility in client facing situations, including calls and presentations.
- Strong understanding of how influencer campaigns are planned, activated, and evaluated.
- Commercial awareness and comfort discussing fees, value, and budgets.
- Strong relationship-building skills with influencers, agents, and clients.
- Clear and structured communication style, both written and verbal.
- Ability to think strategically while staying focused on delivery details.
- Highly organised, proactive, and comfortable managing multiple priorities.
- Curiosity and drive to consistently source new influencer talent aligned to brand growth.
- Ideally, you have experience in one of the following industries: gaming, consumer tech, SAAS, AI, entertainment or fintech.
- Ability to collaborate across other channels (PR, Paid, etc.) and different teams across the UK.
Pension - Matched up to 4%
Health - Private medical insurance
Family - Enhanced maternity, paternity & adoption pay
Flexibility - 25 days annual leave, Christmas shutdown and home working allowance
Salary
Leeds - £28,000 - £32,000
London - £31,000 - £35,000
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