Digital Marketing and Web Strategist

Presence is seeking a remote Digital Marketing & Web Strategist to drive measurable growth for small and local businesses. You will plan and coordinate data-informed digital campaigns, collaborate with designers and developers to shape user-friendly websites, and optimize SEO, content, and conversion funnels. Partner closely with clients to understand goals, interpret analytics, and iterate on strategies. You'll work in a collaborative, results-driven culture using modern tools, contributing to high-impact online experiences from concept through execution and continuous improvement.

Responsibilities

• Plan and execute data-informed digital marketing campaigns for small and local business clients.
• Collaborate with design and development teams to shape effective, user-focused websites.
• Conduct SEO and content optimization to improve visibility and organic performance.
• Analyze web and campaign analytics to measure results and guide strategy iterations.
• Manage client relationships, translate business goals into digital roadmaps, and present findings.
• Coordinate cross-functional project workflows and timelines to ensure on-time, quality delivery.
• Run A/B tests and optimize conversion funnels to drive measurable growth.
• Document insights, best practices, and performance reports for internal and client stakeholders.

Required Skills

• Digital marketing strategy
• Website design collaboration
• Web development fundamentals (HTML/CSS/JS familiarity)
• SEO (on-page and technical)
• Web analytics (Google Analytics or similar)
• Content strategy and optimization
• A/B testing and conversion rate optimization
• Project management in agency/IT setting
• Marketing automation/CRM tools
• Data analysis and reporting