Product Marketing Manager

Product Marketing Manager | Camp Lake, WI, United States | On-site

We are seeking a Product Marketing Manager for a leading national distributor known for its extensive product catalog and commitment to customer service. Join a dynamic team that plays a crucial role in shaping product strategies and market positioning within a stable, growth-oriented environment.

The Role

• Manage and mentor a team of Product Marketing Associates.
• Oversee and direct creative work for catalog layouts, web pages, flyers, and email campaigns.
• Act as the primary liaison between Merchandising and Creative departments for new product selection.
• Maintain effective communication across departments regarding product development and web marketing initiatives.
• Develop new product positioning strategies that consider existing offerings and customer perspectives.
• Analyze market research and internal reports to identify product trends and inform marketing strategies.

What You'll Need

• Bachelor's degree.
• 7+ years of experience in marketing, product management, or new product development with a strong track record of success.
• Proven experience in sourcing or selecting new products.
• Experience with catalog development is a significant advantage.
• Ability to conceptualize and implement effective product positioning.
• Strong analytical skills to review market research and internal reports.

What's On Offer

• Comprehensive health insurance and 401(k) with a 6% employer match, starting day one.
• Opportunities for multiple bonus programs.
• Generous paid time off and paid holidays.
• Tuition Assistance Program for professional continuing education.

Apply via Haystack today!