Purpose Executive Summary

Hi,

This is Viswanath from Saksoft.

I have an exciting opportunity as a Purpose Executive Summary with one of our clients. If you are interested in this opportunity, please share your updated Resume to proceed further. 

Job Title: Purpose Executive Summary
Location: Bethesda - Maryland - Onsite
Hire Type: Contract 
Duration: Long Term

Job Description:
Drive AI-led transformation across the Loyalty ecosystem by partnering with business and technology SMEs to identify, design, and implement AI-driven improvements spanning customer experience, operations analytics, and engineering domains, enabling measurable business impact beyond traditional delivery constructs

Key Responsibilities
•    AI Opportunity Identification Cross-Functional
o    Collaborate with Loyalty SMEs, Product Marketing, Operations, Engineering Data to identify high-impact AI use cases
o    Analyze current state processes eg member lifecycle, rewards personalization, servicing and recommend AI interventions
o    Translate business challenges into AI solution opportunities: GenAI, Predictive AI, Automation Agentic AI
o    Build a pipeline of AI-driven transformation use cases across the Loyalty value chain
•    2 Solution Design Conceptualization
o    Define AI solution architectures and approaches aligned to enterprise platforms Salesforce Data platforms APIs etc
o    Design use cases such as
o    Personalized recommendations, Next Best Action
o    Conversational AI virtual concierge
o    Intelligent automation eg upgrade allocation fraud detection
o    AI-powered insights analytics
o    Create POCs, POVs and business cases to demonstrate feasibility and value
•    3 SME Collaboration Business Integration
o    Work closely with domain SMEs to co-create AI solutions grounded in business realities
o    Bridge gaps between business data and engineering teams
o    Facilitate workshops to
o    Identify pain points
o    Prioritize AI opportunities
o    Define adoption strategy
•    4 AI Enablement Beyond Engineering
o    Drive AI adoption across
o    Marketing Campaign Ops personalization segmentation
o    Customer Experience Loyalty programs recommendations engagement
o    Operations automation agent augmentation
o    Product Strategy teams AIdriven decisioning
o    Ensure AI is positioned as a business transformation levernot just a tech accelerator
•    AILed SDLC Productivity Improvements
o    Leverage AI to enhance SDLC phases
o    Requirements generation
o    Test case automation
o    Code generation modernization
o    Drive measurable improvements in productivity cycle time and quality
•    Value Realization KPI Tracking
o    Define success metrics for each AI initiative
o    Customer engagement uplift
o    Revenue loyalty retention impact
o    Operational efficiency gains
o    Productivity improvements
o    Track adoption and ensure conversion from POC scaled deployment
•    7 AI Governance Responsible AI
o    Ensure adherence to
o    AI governance frameworks
o    Data privacy and ethical AI guidelines
o    Work with Enterprise AI teams for compliance and alignment

Required Skills Experience

MustHave
•    10 - 15 years of experience in Loyalty Travel Hospitality Customer Platforms
•    Strong exposure to AIGenAI use cases businessdriven not purely engineering
•    Experience working across business technology data stakeholders
•    Proven ability to define and execute transformation initiatives consulting engagements
•    Knowledge of
•    Customer 360 CRM Salesforce preferred
•    Personalization engines marketing platforms
•    Datadriven decisioning

GoodtoHave
•    Experience with
•    Agentic AI AIdriven assistants
•    Recommendation systems behavioral analytics
•    AIled modernization or transformation programs
•    Exposure to Marriott Loyalty domain Bonvoylike ecosystems preferred

Skills
Mandatory Skills : AI/Generative AI

Thanks & Regards
Viswanath Dulam
Senior Team Lead - Recruitment    
T:   (Direct) 
E:  
W: |   | ]
        
Innovation   Customer focus   Openness   Respect   Enterprising