Business Analyst / Functional consultant

Job Title : Business Analyst

Location : Alpharetta, GA | Hybrid

Job Description:

• Bachelor's degree or Master’s Degree in Computer science, or a related field, with minimum 10+ Years of relevant experience
• 3 to 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
• Familiarity with Naehas or similar Offer Management platforms is a strong plus.
• Strong understanding of customer segmentation, personalization, and campaign lifecycle.
• Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools
• Excellent analytical, problem-solving, and communication skills.
• Ability to work in Agile environments and collaborate with cross-functional teams.
• Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
• Translate business needs into clear user stories, process flows, and acceptance criteria.
• Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
• Participate in client workshops and support the definition of campaign and offer strategies.
• Assist in UAT planning and execution, ensuring solutions meet business expectations.
• Analyze data and campaign performance to provide insights and recommendations.
• Maintain documentation for business processes, configurations, and platform usage
• Strong analytical and problem-solving ability
• Excellent communication and stakeholder management abilities.
• Excellent problem-solving, communication, and stakeholder management skills.
• Ability to lead technical discussions, architecture reviews, and cross-functional initiatives.