Marketing Performance Operations Lead

Job Description
Role:
Marketing Specialist
Employment Type
: Full-Time
Marketing
GAINS is on a mission to make supply chains smarter, faster, and self-improving, powered by AI. Our Decision Engineering & Orchestration (DEO) platform doesn't just support decisions, it drives them by aligning strategy, planning, and execution across every level of the supply chain.

We serve inventory-intensive industries where the stakes are high and the complexity is real, helping customers move from reactive, spreadsheet-driven planning to continuously learning, AI-led operations that deliver measurable results fast. At GAINS, we call it Moving Forward Faster, and it's not a tagline, it's how we're redefining what's possible in supply chain decision-making. The Marketing Operations Manager owns the systems, tools, and reporting infrastructure that GAINS marketing runs on.

This person manages HubSpot and the broader marketing tech stack, works in Salesforce to keep marketing data and lead flow clean, runs paid search campaigns, builds and optimizes landing pages, and builds the reporting and dashboards that the team uses to measure performance. This role suits someone who is comfortable owning both the strategic and hands-on sides of marketing operations — evaluating and connecting systems, staying current on new tools and technologies (including AI), and translating data into clear, actionable reporting.

Own and administer the marketing tech stack, primarily HubSpot — including workflows, email sends and marketing automation, list segmentation, lead routing, and troubleshooting
Work within Salesforce and across marketing systems to keep data clean and ensure smooth lead handoff to sales
Own marketing KPI reporting and dashboards — including performance against our ideal customer profile (ICP), campaign tracking fundamentals like UTMs, and surfacing engagement trends the team can act on
Evaluate the marketing tech stack on an ongoing basis — recommending where to add or streamline tools, leveraging AI where it helps, and managing vendor relationships
Support third-party demand-gen vendor coordination and track marketing spend across systems and vendors, flagging anything that looks off or underused
Partner with RevOps and Sales Operations to keep data definitions and reporting consistent across systems
Document and refine marketing processes so the team operates consistently
Strong hands-on experience administering HubSpot; working knowledge of Salesforce (not administration)
Experience managing Google Ads campaigns
Comfort building and optimizing landing pages and campaign forms
Experience building marketing automation workflows and email programs in HubSpot (or similar platforms)
Comfort analyzing engagement data against ICP/target account criteria and translating it into recommendations the team can act on
A track record of building reporting and dashboards that stakeholders actually use
Genuine curiosity about marketing technology — someone who stays current on new tools, is comfortable evaluating and adopting new systems (including AI-driven tools), and knows when to simplify or consolidate rather than add
Ownership of the systems and data infrastructure that directly shape how marketing measures and reports its impact
Direct exposure to how marketing operations connects to pipeline and revenue outcomes across the business
A collaborative, low-bureaucracy culture where process improvements are implemented quickly
A comprehensive benefits package including health coverage, generous PTO, and professional development
Recognized by Gartner in the Magic Quadrant for Supply Chain Planning Solutions and awarded the 2025 AI/ML-powered Supply Chain Planning Technology Innovation Leadership Award
A mission that matters: helping global supply chains become safer, greener, and more resilient
Flexible work environment with a collaborative, inclusive team culture
Social impact programs, volunteer opportunities, and a commitment to sustainability
GAINS may use artificial intelligence (AI) tools to assist in screening and/or assessing applications during the recruitment process.

Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, veteran status or medical condition.