Marketing Specialist & Event Coordinator

Job Description
Job Description
Love planning events and putting on just the right finishing touches to make them extra special? Do you love working as part of a team that values creativity, innovation, and new ideas? We’d love to hear from you for our Marketing Specialist and Event Coordinator position! Work to maximize the exposure and demand for the Proven Winners ColorChoice Shrubs brand and Spring Meadow products by organizing, managing and coordinating events such as meetings, receptions, and parties.

Manage purchases and distribution of promotional items, employee gear, and customer gifts. Assist the marketing team with mailings, cataloging media mentions, responding to comments on social media posts and ads, and monitoring and recording trademarks and patents. This full-time salaried position is based in our Grand Haven, Michigan office and reports to the Marketing Manager. Balance of work is approximately 35% event planning and 65% other marketing duties, over the course of a year. Occasional travel may be required.

Primary Responsibilities

Coordinate on- and off-site events for Spring Meadow customers, guests, and employees
Includes meetings, dinners, lunches, parties, office celebrations, and other events
Works with team hosting the event for seamless execution and optimal guest experience
Scout caterers and/or outside venues
Purchase beverages, food service items, and decorations for events
Review, evaluate, and develop ideas to improve events
Keep office conference room stocked with beverages and other supplies for guests
Coordinate with custodial crew for room arrangements and cleaning
Communicate responsibilities to the relevant team and/or contractors for each event
Arrange transportation and/or entertainment if requested
Develop and deliver promotional marketing materials of various types
Purchase customer gifts, giveaways, and promotional items.

Order logo wear for employees and facilitate embroidery and/or printing
Serve as main point of contact for special-order office items for the sales and marketing teams
Welcome new hires
Print and install cubicle name tags
Coordinate business card printing with Custom Service Printing
Assemble and distribute welcome packages
Purchase Proven Winners ColorChoice name tags for new employees
Manage the garden guest house scheduling and use
Serve as main point of contact for all departments to book guests
Purchase food and beverages for guest use at cottage
Purchase other supplies for the cottage as required
Coordinate cleaning after guests, as well as annual maintenance (window washing, etc.)
Manage and execute mailings on behalf of the marketing department
Maintain contact database for all marketing contacts
Update contact database with address changes from returned marketing mailings and NCOA reports
Enter consumer catalog requests
Fulfill requests from consumers, universities, garden centers, etc.

Coordinate bulk mailings where possible
Order annual customer Christmas gifts
Work with sales manager to select gift items
Optimize mailing costs
Order boxes and packaging for gifts
Coordinate with sales support specialist for mailing items
Coordinate with front office for daily mailing quantities
Monitor patents and trademarks
Record for reference
Communicate updates to appropriate team members
Supply specimens to attorneys when needed
Assist with various projects as requested, including but not limited to:
Ordering and distributing supplies to main and satellite offices
Monitoring and responding to comments on social media posts and ads
Create, write, and send the employee newsletter
Assist in holding raffles and plant giveaways during the growing season
Keep catalogs stocked in holders in lobby, conference center, and meeting rooms
Request replenishment of stored material from shipping team
Additional Responsibilities:
Perform other related duties as required.

Follow Spring Meadow Nursery, Inc. Employee Handbook
Follow Spring Meadow Nursery, Inc. Safety Handbook.

Knowledge and Skill Requirements

Well-organized, detail-oriented, and excellent communication skills. Computer literacy is a must, with a strong understanding of MS Office (Word, Excel, etc.), and good internet research skills. Experience with HubSpot a plus. Represent Spring Meadow Nursery and the Proven Winners plant brand in a positive and professional manner in all aspects of the role.

Valid driver’s license
Must possess the ability to lift, carry, or otherwise move 30 pounds
Performance Requirements:
Must maintain a level of performance equivalent to company standards, that being a “Meets Expectations” in all areas of your performance evaluations (including but not limited to, Self and Management reviews). This position is expected to average 45 hours per week, with flexibility to accommodate business and operational needs, as well as periodic special projects.

• The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Compensation & Benefits

Salary
: Starting at $35,000 annually (not inclusive of total compensation package).

Benefits
: Eligible for benefits starting the 1st of the month following the hire date. Health, Dental, Vision, FSA, Voluntary life insurance, company paid Short Term and Long Term Disability, and 401k. Read more on our company employment website!

Job Type
: Full-Time (Exempt)
If you meet the qualifications and are ready to contribute to a dynamic team, we encourage you to apply today! For accommodation requests during the application process, please contact our HR team at (616) 846-4729.
Spring Meadow Nursery Inc. participates in E-Verify Employment Eligibility Verification.
We look forward to reviewing your application!