Marketing Manager

Marketing Lead, Financial Services

• London/Hybrid
• Competitive day rate
• Inside IR35

We're looking for an experienced Acquisition Lead to drive customer growth across The Client's Financial Services portfolio, initially focusing on Loans, Car Finance and Leasing.
Working closely with Financial Services leadership and Group Marketing, you'll own the acquisition strategy across direct and digital channels, turning commercial objectives into effective growth plans, customer propositions and measurable results.

What you'll be doing

• Own and deliver the acquisition and growth strategy across key Financial Services products.
• Develop customer propositions, messaging, audiences and journeys that drive acquisition and conversion.
• Lead activity across web, app, CRM, email, SMS, paid media, SEO, content and social.
• Build life cycle and retargeting journeys for engaged customers.
• Use customer, market and competitor insight to identify new growth opportunities.
• Measure and optimise performance across CAC, CPL, conversion, applications and ROI.
• Drive a test-and-learn approach, identifying where to scale, optimise or shift investment.
• Explore opportunities across AI, automation and personalisation.
• Work closely with Product, Digital, CRM, Data, Brand, Compliance, Legal and external partners.
• Ensure activity meets FCA, Consumer Duty, financial promotions and GDPR requirements.

About you

You'll ideally have:

• Strong experience in acquisition, growth or performance marketing within Financial Services or another FCA-regulated environment.
• A proven track record of delivering measurable customer and commercial growth.
• Strong knowledge of digital acquisition, performance marketing and life cycle/CRM.
• Experience using data, testing and attribution to optimise marketing performance.
• Good understanding of FCA requirements, Consumer Duty and financial promotions.
• Strong commercial judgement and analytical skills.
• Excellent stakeholder management skills and experience working across multiple teams.

Please apply to the advert for more information.

Guidant, Carbon60, Lorien & SRG - The Vertage Group Portfolio are acting as an Employment Business in relation to this vacancy.