Head of Ecommerce

Are you an ecommerce leader who blends commercial sharpness, brand intuition, and customer obsession? Do you think in journeys, not transactions?

Are you the kind of person who can zoom out to strategy and zoom in to solve a conversion issue in the same breath?

Dare you energised by scale, experimentation, and building a world class digital experience?

If you thrive in a fast moving, high performance environment where ownership is real, ideas are welcomed, and excellence is the baseline, then DFYNE may be the perfect place for you.

About DFYNE:

A picture paints a thousand words… and we’re sure you don’t want to be sat here reading an essay of corporate “about us” spiel….

Seriously, how’re you able to really get under the skin of what we’re about from a few words on a screen. So why don’t you have a look and see what we’re all about for yourself

About the role - DFYNE Your Career:

First off, it’s best I introduce myself (person behind the keyboard here), it’s not the norm on a job role spec, but I feel it’s important you get introduced to who you may be working with for a long time early on.

I’m Jay, Head of Operations at DFYNE.

I’m looking for someone who’s going to help us take DFYNE’s Ecommerce to the next level.

The Head of Ecommerce owns DFYNE’s global digital storefront and end to end online customer experience.

You will lead the strategy, performance, optimisation, and innovation of all ecommerce channels, ensuring DFYNE delivers a seamless, high converting, brand led experience across every touchpoint.

This role is central to DFYNE’s next stage of growth, scaling internationally, elevating customer experience, and building a digital ecosystem that matches the ambition of the brand.

• Customer first thinking.
• Grounded confidence.

Key Responsibilities:

• Own the global ecommerce strategy, by setting the vision, roadmap, and commercial direction for all digital channels.
• Lead the revenue performance, driving forecasting, trading, and growth across all markets.
• Optimise the end to end customer journey, ensuring a seamless, high converting, premium DFYNE experience.
• Run the conversion optimisation rate and experimentation, testing, learning and iterate to improving conversion and customer outcomes.
• Oversee digital merchandising, including product launches, navigation, collections, and storytelling.
• Partner with supply chain, ensuring stock accuracy, forecasting alignment, and smooth product flows.
• Own the platform performance, sustainability, speed, integrations, and continuous improvement.
• Leverage data and insights, using analytics to inform decisions, identifying opportunities, and driving accountability.

Experience Needed:

• Experience in ecommerce within high growth direct to consumer, retail or consumer brands.
• Proven track record of scaling revenue in multimarket environments.
• Strong platform experience (Shopify Plus or equivalent).
• Global ecommerce exposure, including logistics, payments, tax, and localisation.

Skills:

• Strategic thinking.
• Operational excellence.
• Leadership & coaching.
• Stakeholder alignment.
• Budget and ROI mindset.
• Community first thinking.

So, what’s in it for you?

If you’ve made it this far down without being put off, brilliant, I’d love to hear from you.

Besides a work family and a great place to work, you’ll have an opportunity to grow with the company, be a part of the journey, and have a vital input into helping continue the crazy growth we’ve already seen.

You’ll be part of a high challenge; high reward culture.

What will aid a successful application with DFYNE:

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