Marketing Operations Specialist, Patient Engagement (Remote | Telehealth)

Job Title: Marketing Operations Specialist, Patient Engagement (Remote | Telehealth)

Location: Remote - United States

Employment Type: FT W2

Compensation: $35 per hour

CareTalk Health

CareTalk Health is a fully remote, nationwide virtual medical practice. We partner with Medicare Advantage plans to deliver Annual Wellness Visits and close care gaps, reaching members wherever they are. We believe virtual care isn't a compromise — it's care delivered the way patients actually want it. Our job is to make that experience simple, reliable, and human.

A significant portion of scheduled patients do not show for their appointments. We are building a dedicated team to determine why, to test outreach and engagement techniques intended to change it, and to measure what works. The objective of this team is to improve patient show rates.

About the Role

What You’ll Do 

Key Responsibilities

Required

• Bachelor’s degree or equivalent practical experience.

• 3+ years of experience in marketing operations, campaign operations, or lifecycle marketing.

• Hands-on experience administering an email service provider or multichannel messaging platform, such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo.

• Demonstrated experience configuring A/B tests, audience segmentation, and holdout groups.

• Working knowledge of email and SMS deliverability, including SPF, DKIM, DMARC, sender reputation, and carrier registration requirements for SMS.

• Working knowledge of TCPA and CAN-SPAM requirements as they apply to SMS and email programs.

• Strong attention to detail and established quality assurance practices.

• Proficiency in SQL, or demonstrated ability to build and validate audience lists from source data.

Preferred

Healthcare experience is a plus but is not required for this role.

• Experience in healthcare or another regulated industry.

• Experience with a patient engagement or healthcare communication platform, such as Luma Health, Artera, Relatient, or WELL.

• Working knowledge of HIPAA as it applies to patient communications.

• Experience developing communications for older adult or accessibility-sensitive audiences.

• Familiarity with EHR or practice management data.

• Experience supporting a structured testing or experimentation program.

Technical Requirements:

• Computer:
  • Windows or Apple (macOS) Computer ONLY (NO Chromebooks, Linux Machines, or Smartphones)
  • Must have at least Windows 10 or macOS 14 Sonoma.
• Hardware: 
  • Processor: Intel Core i5 or AMD Equivalent (Windows); Apple Silicon (Macs)
  • RAM: 16 GB
• Headphones: Wired headphones required for optimal audio quality. (NO built-in mics)
• Internet Speed: Meet minimum internet speed requirements (100 MBPS download speed and 50 MBPS upload speed). Must have an ethernet cable connecting computer directly into router.
• Browser and System: Use Google Chrome with Amazon Workspaces (regardless of computer type). 
• Webcam: A webcam is required for video calls. Most laptops have a built-in webcam, which is acceptable. If your computer does not have a webcam, you will need to use an external webcam.
• Recommended Equipment: A second monitor is highly suggested for laptop users; dual monitors for PC users. 

Why CareTalk Health

• Fully remote role with high visibility and impact
• Opportunity to make a difference in a growing healthcare organization
• Collaborative, cross-functional team environment

CareTalk Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

California applicants: Please review our California Applicant Privacy Notice at Collection before applying. The notice explains the categories of personal information we collect, how we use and retain it, whether we sell or share it, and your privacy rights under California law: https://caretalkhealth.com/california-privacy-notice.