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Full timeMarketing

Manager, Paid Social

EqbankToronto🇨🇦Canada

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeHybrid
LocationToronto, Canada
Microsoft ExcelDigital MarketingGA4Product MarketingTikTok

Job description

Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!

The Work
The Manager, Paid Social, is a subject matter expert on the Performance Marketing team, combining exceptional knowledge of Paid Social strategy, an inquisitive and analytical mindset and a passion for data driven marketing to accelerate the growth of Everyday Banking products (ex. Deposits, Credit Cards, Lending). This hands-on role will manage a minimum of two personal banking product full funnel campaigns within Meta, Reddit, Tik Tok, Pinterest and emerging channels. The Manager will have the capacity to support team members (Specialists, Associate Managers, and Sr. Managers) on day-to-day optimizations and longer-term projects that contribute to hitting business KPI’s, including volume targets, cost to acquire, and customer lifetime value.

The Core Responsibilities

  • Create, execute & optimize digital marketing strategies across paid channels, with a primary focus on paid social, to drive meet/exceed acquisition targets. 

  • Dive into business performance data to understand key customer segments and the right messaging to convert them. 

  • Work with multiple ad platforms such as Meta, Pinterest, TikTok, Reddit, etc. 

  • Work within analytics & reporting platforms such as GA4 & Google Data Studio, to find insights, create automated reports and discuss performance with business lines. 

  • Work cross-functionally with various experts across the business, including Product Marketing, Acquisition Targeting and Business Portfolio teams, to develop hypothesis-based tests that include audience segmentation, creative, thorough tracking/measurement strategies & can be scaled once validated.  

  • Implement enhanced conversions to harness our first party data to bid effectively on business outcomes. 

  • Create and implement testing opportunities to showcase value add of paid social to the overall business. 

  • Collaborate with Performance Marketing team members to share knowledge and ensure the progress of our centre of excellence. 

  • Work with cross-functional data analysts to develop reports and insights for key business stakeholders. 

  • Regularly present findings and make recommendations based on campaign/test performance. 

Let's Talk About You

  • Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).  

  • Prior work experience in Credit Card, or Everyday Banking acquisition is required. 

  • 3-5 years of experience in a Paid Social role. 

  • Hands-on experience in social ad platforms, including Meta, Reddit & Tik Tok.

  • An analytical thinker with an ability to effectively turn reporting and analysis into. actionable insights and execution plans. 

  • Ability to develop a POV and implications based on data, and present findings to key stakeholders. 

  • Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the enterprise. 

  • Amazing work ethic, self-directed, proactive and able to define and execute projects independently. 

  • Strong in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent). 

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment. 

  • Possess a passion for the paid social ecosystem and a deep knowledge of its available tools and creative best practices. 

What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Professional development and comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.


Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.

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