About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About This Role

Strava is the leading app for active people — with more than 250 million athletes across 190+ countries. The platform provides a holistic view of your active life, no matter where you live, what sport you love, or which device you use. Everyone belongs on Strava when they’re pursuing an active lifestyle.

We’re seeking a Program Manager to join our Athlete & Community Partnerships team. In this role, you’ll own the Verified program globally. The Verified program recognizes and empowers thousands of Strava’s most influential Pro Athletes, Creators and Club leaders, and turns their influence into measurable growth in registrations, activation and community. You’ll work cross-functionally to strengthen the global partner experience, drive program adoption, enable scalable growth, and ensure consistency across markets

This position reports to the Partnerships Lead. You’ll work closely with regional leads and partner managers who run the program in their markets.

We follow a flexible hybrid model that translates to more than half of your time on-site in our New York office, three days per week.

What You’ll Do:

• Own the Verified program end to end: badge eligibility, tiering, benefits and roadmap, delivered consistently across markets.

• Collaborate across functions (Brand, Growth Marketing, Product Marketing, Product, Support) and with regional leads to streamline operations, deliver an outstanding partner experience and bring partner feedback into the Verified roadmap.

• Develop and maintain scaled educational initiatives, such as lifecycle communications, webinar series, and partner academies.

• Track and report program performance against a clear measurement framework, including attributed new registrations and winbacks, badge growth and partner engagement, to identify trends and demonstrate impact.

• Support partner onboarding and activation, equipping partner managers with toolkits and playbooks to engage Verified partners and prospects consistently.

• Contribute to process optimization, documenting best practices and identifying opportunities to scale successful approaches across markets.

You’ll be successful here by:

• Thriving in collaboration. You’re comfortable navigating cross-functional teams, building trust with internal and external partners, and communicating effectively with stakeholders across regions and disciplines.

• Delivering with precision. You’re highly organized, detail-oriented, and excellent at managing multiple projects and priorities simultaneously.

• Being data-informed. You know how to interpret metrics, translate insights into actions, and communicate results clearly.

• Balancing vision and execution. You’re strong in the details, and you also bring a clear view of where the program should go next.

• Embracing a bias to action. You move projects forward with energy and accountability, balancing strategic thinking with hands-on execution.

What You’ll Bring to the Team:

• A degree in Marketing, Business or a related field

• 5 years of experience in program management, partnerships, operations

• Proven ability to manage complex, cross-functional initiatives

• Experience with HubSpot, AI tools and agentic workflows to automate and scale program operations

• Experience with athlete, creator or community programs, ideally on a social or consumer platform

• Alignment with Strava’s mission and genuine empathy for the partners and communities the program serves.

For information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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