Associate Director of Sales Strategy & Operations

Position Overview:

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography ("EEG") platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement!

The Associate Director, Sales Strategy & Operations will be a core leader responsible for driving Ceribell’s same-store sales business and overall sales effectiveness. This role will lead sales strategy, operations, and enablement initiatives to maximize performance across the current product portfolio and future products. The Associate Director will partner cross-functionally to develop scalable strategies, processes, and tools that enable the sales organization to perform at its fullest potential. This leader will use data, market insights, and operational rigor to identify growth opportunities and drive execution. The role will also help shape the commercial organization’s capabilities and infrastructure as Ceribell continues to scale.

What you'll do:

Same store sales strategy

• Develop and execute key strategies around our Same Store Growth business
• Conduct rigorous analytics on what is driving same store sales and how to grow our business
• Leverage data and analytics to improve account / provider targeting and engagement
• Create and manage program around our same store business including EMR integration, protocolization, attrition defense
• Leverage new AI tool to optimize and improve sales process efficiency

Same store sales operations

• Manage core same store business process – account retention / attrition, quota setting, territory alignment
• Create core sales operations plans (territory, targeting, quotas)
• Develop tools, KPIs, targets, and reporting mechanisms for our same store sales business
• Design incentive programs and monitor their impact

New product sales enablement

• Work with product and go-to-market (GTM) to define a plan to launch and grow our new Delirium and neonate products
• Develop tools, KPIs, targets, and reporting mechanisms for our new product launches
• Build in the operating and tracking mechanisms to learn and adjust our strategy
• Create core sales operations plans (territory, targeting, quotas) and support comp (working with comp resources)

Sales Partner Development and Relationship Management

• Build credibility and trusted relationships across the sales organization, especially with the account management VPs and RVPs
• Partner closely with the sales training team to ensure your programs are embedded with the sales organization

Team management

• Coach and develop sales ops analyst and sales enablement manager

What We're Looking For:

• 5+ years of experience a top tier management consulting or professional services firm, focusing on transformation and implementation, including managing teams
• 3+ years of experience as an operator in a fast moving industry
• Innate curiosity—you investigate anomalies, ask the right questions, and push beyond surface-level explanations
• Strong judgment and integrity, balancing efficiency with the rigor required for sensitive compensation processes
• Analytical skills, including automation, complex formulas
• Clear communicator who can translate complex logic or compensation structures to non-technical stakeholders
• Adaptability and drive to thrive in a fast-paced, evolving environment
• Ownership mindset

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required of the position. Additional duties and responsibilities may be assigned as needed.

Acknowledgement

I have read and understand the essential functions of this position and confirm that I am able to perform these essential functions, with or without reasonable accommodation.