Associate Director, Market Access & Portfolio Strategy, VELTASSA Brand Manager

Position Summary

The Associate Director brand manager for VELTASSA will be responsible for leading key aspects of the development and execution of the US brand strategy. This position will require outstanding leadership in many areas, including influence without authority, problem solving and executional excellence. This individual will directly lead all marketing and market access efforts critical for VELTASSA to be successful. The ideal candidate will thrive in a fast-paced environment, be comfortable with ambiguity and enjoy optimizing the HCP and patient experience. This person should have confidence in regularly interacting with senior leaders, and be able to influence key stakeholders (Sales, Access Accounts, Medical, HEOR, Advocacy Partners, Patient Services, Insights and Analytics, Finance, Forecasting, Pricing and Contracting, Government Affairs, Global Teams, etc.)

Reporting Relationships

• This position reports into the Executive Director, Market Access & Portfolio Strategy
• This role will not have direct reports; includes contractor and inside sales team management

Main Responsibilities & Accountabilities

• Lead US VELTASSA objectives, strategies and resource needs for an optimal customer experience. Lead operational plans, ensuring alignment between HCP, Patient, Payer, and broader portfolio priorities. Develop brand financial objectives and develop and maintain operations budget to support planning and execution.
• Optimize the strategy and tactical mix with synergies.
• Manage the creation of branded assets, programs, and tactics that address business opportunities, with end-to-end responsibility including strategy, scoping, development, PRC approval process and roll-out.
• Provide brand direction to the commercial customer-facing teams by enforcing brand strategy and implementing message pull-through. Work in partnership with the Training Department on co-creating relevant trainings and upskilling selling to the field teams.
• Optimize promotional mix strategy and plan to optimize promotional execution. Engage external agency partners to deliver brand messaging and resources that maximize communication effectiveness.
• Establish executional plans, establish ROIs and track KPIs on a frequent basis and optimize plans based on insights and performance data.
• Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate review processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable.
• Ensure all marketing efforts comply with established corporate and industry compliance guidelines.

Position Qualifications & Experience Requirements

Education

• BS/BA, MBA preferred

Experience

• 10+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry

Competencies

• undefined
• Persistency to Drive for Results
• Strategic and Organizational Agility
• Executive Communication Skills
• Business and Access Acumen
• Customer Focus
• Strong Project Management
• Relationship Building

The expected base salary range for this position at hiring is $190,000 - $220,000. Please note this salary range reflects the minimum and maximum base pay that CSL expects to pay for this position in Waltham, MA as of the time of this posting. Individual base salary for a successful candidate is determined by qualifications, skill level, experience, competencies and other relevant factors. In addition to base salary, total compensation for this role may also include incentive compensation and equity.

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.