Retail Marketing Manager Full time

Job Description
Marketing Manager | $35–$45/hr | Onsite | Paramus, NJ
Schedule:
Monday–Friday, 8:00 AM–5:00 PM, with flexibility for evenings and weekends as business needs require
Assignment Type:
CoW2 Contract-to Hire
Please scroll to the bottom of this posting to review an important Candidate Safety & Fraud Awareness Disclaimer from TCWGlobal. Are you a creative, strategic marketer who thrives in a fast-paced, customer-focused environment?

We're seeking a
Marketing Manager to lead the execution of impactful marketing campaigns, engaging events, retailer partnerships, and digital initiatives that drive traffic, increase sales, and create memorable customer experiences. This is a highly visible, hands-on role where you'll collaborate with operations, leasing, retailers, and regional leadership to transform a premier retail destination into a vibrant community hub. If you're passionate about experiential marketing, retail, events, and building meaningful customer connections, we'd love to hear from you.

Marketing Strategy & Campaign Execution
Execute integrated marketing campaigns across digital, social media, email, website, paid media, and onsite channels. Localize national marketing initiatives while developing campaigns that resonate with the local community. Support annual marketing strategy, customer engagement plans, and brand positioning initiatives. Coordinate media planning, campaign execution, and performance optimization. Digital Marketing
Manage social media content and community engagement. Support paid digital advertising, SEO/SEM initiatives, and email marketing campaigns.

Maintain website content and ensure brand consistency across digital platforms. Monitor campaign performance and recommend improvements. Encourage retailer participation in promotions, events, and marketing campaigns. Collaborate with leasing, facilities, security, and operations teams to execute center-wide initiatives. Events & Customer Experience
Plan and execute community events, seasonal activations, retailer promotions, and grand openings. Develop partnerships with local organizations, influencers, and community groups.

Create memorable customer experiences that increase visitation and engagement. Serve as a brand ambassador within the local community. Budget & Performance
Manage the annual marketing budget and marketing expenses. Track campaign performance using traffic, sales, engagement, and ROI metrics. Prepare reports, presentations, and marketing recaps for leadership. Operations
Support day-to-day shopping center operations as needed. Provide Manager-on-Duty coverage when required.

Ensure marketing activities comply with company policies and safety standards.
3+ years of marketing experience in one or more of the following:
~ Retail
~ Shopping Centers
~ Commercial Real Estate
~ Property Management
~ Hospitality
~ Consumer Marketing
Experience planning and executing integrated marketing campaigns. Strong digital marketing knowledge, including social media and email marketing. Experience managing events, promotions, and community engagement initiatives. Comfortable analyzing campaign performance and marketing metrics.

Excellent communication, presentation, and relationship-building skills. Strong organizational and project management abilities. Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Shopping center or mixed-use property marketing
Retail marketing
Experiential marketing
Budget management
Vendor management
Media planning and buying
Community partnerships
Creative and customer-focused
Passionate about creating exceptional customer experiences
This is an opportunity to make a visible impact at one of the region's premier retail destinations. You'll work alongside experienced professionals, bring exciting campaigns to life, collaborate with well-known retailers, and help shape experiences that attract thousands of visitors throughout the year.

If you're ready to combine creativity, marketing strategy, events, and community engagement into one exciting role, we'd love to hear from you. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation. Please be aware that fraudulent recruiters and fake job postings may attempt to impersonate legitimate companies online. Ensure a TCWGlobal recruiter is present on all official phone or video interviews

• TCWGlobal will never request payment, gift cards, cryptocurrency, or sensitive banking information during the hiring process
• Do not share sensitive personal information with unverified individuals or suspicious third parties

TCWGlobal is committed to protecting candidates and maintaining a safe, transparent, and professional hiring experience.