Marketing Manager

JOB TITLE: Marketing Manager

LOCATION: 420 5th Avenue, New York, NY 10018

Schedule: Hybrid 3 days in office

GENERAL FUNCTION:

The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Team / Target brand in North America (US, Canada & Puerto Rico).

This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Team Vision / Target brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.

MAJOR DUTIES & RESPONSIBILITIES:

·         The Marketing Manager will display a passion for the Team / Target brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.

·         He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.

·         Brand Leadership. Ability to articulate a clear vision of the Team / Target brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.

·         Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.

·         New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.

·         Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.

·         Team Development. Manage, motivate and develop team members.

REQUIRED SKILLS

·         Strong attention to detail and experience with CRM campaign execution, proofing and QA

·         Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic

·         Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus

·         Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues

·         Proactive communication and a strong sense of ownership