Quick overview
Job description
About the Role
Lead marketing for a technical B2B company in the data and infrastructure sector. This hands-on leadership role owns product positioning, launches, content, sales enablement, and demand generation, while building the marketing function as the company grows.
What You'll Do
Define marketing priorities, operating practices, and team capabilities, and hire and develop the team as the company scales.
Develop differentiated positioning and messaging for technical evaluators, data leaders, and executive buyers.
Lead product launches, competitive research, customer research, and use-case development, translating complex products into clear business value.
Create sales presentations, solution briefs, competitive materials, and demo narratives that support enterprise sales.
Set content strategy across the website, thought leadership, case studies, and customer stories.
Plan and oversee demand generation across content, email, webinars, partners, events, and selected paid channels.
Build AI-supported workflows for research, content development, campaign execution, and analysis while maintaining quality and accuracy.
Manage the marketing plan, budget, tools, external partners, and performance measurement.
What We're Looking For
At least 6 years of product marketing experience in a technical B2B company, with experience spanning product marketing, competitive positioning, and pipeline development.
Background marketing data infrastructure, cloud platforms, developer tools, or enterprise AI products.
Hands-on experience as a marketer in a lean team, alongside the ability to build and lead a growing function.
Experience using AI tools and developing AI-enabled marketing workflows.
Familiarity with major cloud or data platforms and Salesforce; experience with startups or regulated industries is helpful.
Authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $190,000 to $220,000 annually. Visa sponsorship is not available.
Location
Hybrid, based in New York, New York, with in-office work 2 to 3 days per week.