Field Marketing Specialist

Role Overview

• The Field Marketing Specialist requires strategic thinking as well as the hands-on execution of a proven individual contributor.
• In this role, you will collaborate with key internal stakeholders and channel partners to design, execute, and measure integrated marketing and demand generation programs across the United States.
• The ideal candidate possesses a deep understanding of the business challenges facing today’s IT decision-makers, a track record of building strong cross-functional relationships across sales and product teams, and experience driving field strategy.
• Familiarity with key vertical markets (e.g., SLED – State, Local, and Education) is strongly preferred.

Key Responsibilities

• Program Execution & Demand Generation: Collaborate with sales, corporate marketing, solutions marketing, and technical experts to develop and execute multi-channel marketing campaigns and demand generation strategies.
• Event Management: Lead day-to-day project management, execution, and follow-up for custom customer events, strategic tradeshows, and executive roundtables.
• Stakeholder & Partner Alignment: Build strong relationships with key stakeholders across sales, marketing, and product management to identify and capitalize on growth opportunities.
• Customer Engagement & Communications: Drive customer touchpoints by maintaining a regular cadence of communications, including content development, database management, and lead tracking.
• Budget Management: Manage Opex budgets efficiently, ensuring accurate tracking, allocation, and reporting.

Required Skills & Experience

• 3+ years of technology field marketing or demand generation experience.
• Data Proficiency & ROI Measurement: Strong proficiency in Microsoft Excel and data analysis, with a demonstrated ability to leverage metrics to track performance, measure campaign ROI, and optimize future marketing investments.
• Sales & Channel Alignment: Proven track record of building successful working relationships with enterprise sales teams and channel partners to co-develop and execute marketing plans.
• Autonomy & Agility: Ability to thrive in a fast-paced, matrixed environment with limited supervision, managing shifting priorities and aggressive timelines.
• Cross-Functional Collaboration: Exceptional interpersonal and negotiation skills to influence stakeholders across business units, marketing, field, and channel teams.
• Strategic & Tactical Execution: Broad expertise across strategic marketing planning, analytical problem-solving, and hands-on tactical campaign execution.
• Strong Communication: Excellent verbal, written, and presentation skills with a solution-oriented, creative approach to challenges.
• Graphics Design knowledge is preferred.