Content Specialist

Content Strategist- Healthcare 26-00156

New York, NY  local candidates only)

45.00 per hour W2

6+ months

No corp to corp or 3rd party agencies

We are seeking a Content Strategist to join our team of professionals for our healthcare client.

In this position you will:

·       Develop and execute digital-first content strategies for our healthcare professionals, and researcher audiences.

·       Create, update, and optimize content across the digital experience, ensuring it is clear, accessible, user-centered, and aligned with organizational goals.

·       Partner across Marketing and Communication teams to shape user journeys within new and evolving digital experiences.

·       Craft high-impact content, including messaging frameworks, headlines, body copy, microcopy, and calls to action that drives engagement and supports user needs.

·       Lead and contribute to content testing initiatives, including A/B testing and content experimentation, to improve user experience.

·       Use qualitative and quantitative data, user research, and analytics to inform content strategy, decision-making, and continuous optimization.

·       Apply SEO best practices, content governance standards, and UX principles to improve discoverability and usability.

·       Help establish and evolve content standards, best practices, and scalable approaches across digital properties.

Required Skills & Experience:

·       Five to seven (5-7) years of experience in content strategy, content design, UX writing, digital content creation, or related field.

·       Experience developing content strategies and translating business, user, and organizational goals into effective digital experiences.

·       A demonstrated ability to work independently, manage complex projects with minimal oversight, and seamlessly shift between big-picture strategic planning and detail-oriented content development.

·       Familiarity with content testing methodologies, analytics, and performance measurement platforms.

·       Strong understanding of SEO best practices, UX writing, and accessibility standards, and how they influence content strategy and creation.

·       Exceptional written and verbal communication skills, with the ability to adapt content for different audiences and channels.
An understanding of user-centered design principles and how content can solve user experience challenges.

·       Experience collaborating with cross-functional teams, including designers, developers, marketers, product managers, and subject matter experts.

·       Healthcare experience is required

·       Strong organizational skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.