Key Account Marketing Manager

From nightclubs and bars to college campuses, gyms, and hospitals, the On Premise channel is a dynamic environment where people come together over an ice-cold can of Red Bull. This role bridges commercial execution and marketing innovation, driving both sales growth and brand relevance within these ecosystems. As part of the On Premise Marketing Organization, the Manager of Key Account Marketing translates commercial objectives into brand-building programs, shaping Red Bull’s presence across the path to purchase
, from visible availability to occasion-based marketing.

The position combines strategic account leadership, data-driven business management, and creative marketing integration, establishing Red Bull’s as the most visible and desired energy brand across key emerging segments – Fitness, Collegiate, Travel, and Healthcare.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments
Translate On Premise and Brand Marketing strategies into scalable, high‑impact programs
Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners. Act as the primary marketing representative in high‑stakes customer meetings, planning sessions, and strategic negotiations.

Influence segment strategy throughout every layer of the On Premise business
Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment
Combines On Premise strategy and marketing initiatives to activate each segment at scale
Strategically aligns relevant national accounts with key marketing opportunities
Ensures programs support objectives of securing new business, driving demand, building relevance within key consumption occasions (eg At-Work, Study, Fitness) and expanding execution within existing accounts
Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull’s needs
Collaborates with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs
Develops and implements year thru strategy within Key Account customers via joint business planning and segment programming
Effectively communicates strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption.

Bring Marketing opportunities to Sales counterparts for small fire activations
Identifies opportunities to build relevance, reach new consumers, and unlock incremental commercial growth
Defines how the brand shows up across messaging, programming, and activation
Partners cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities
Effectively delivers and executes impactful segment-level strategies, ensuring strong adoption and follow-through with end users
Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners
Collaborates with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration
Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities
Represents the Brand in a professional and impactful manner to drive business opportunities
Key stakeholder in business plan process for Non-Commercial Channel
Identifies business case & develop rationale to inform programming decisions
Devises and executes smart tests
Assume responsibility for budget management for segment(s) of business
Establish clear KPIs prior to program launches
Lead after action review process to gather insight for future programming
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
3+ years of Marketing and/or Sales experience
Non-Commercial or Vending Field Experience a plus
Occasion Marketing Experience a plus
History of success in managing large scale projects - strong project management required
Thrives in a fast-paced environment and maintains high pressure situations with composure
Experience presenting in customer meetings required
Bachelor’s Degree preferred; MBA a plus
Fluent English, additional language skills an advantage
Travel 20-30%
Permanent
Benefits eligible