Strategic Digital Marketing Consultant

Job Description Job Description
Strategic Digital Marketing Consultant
Position: Strategic Digital Marketing Consultant
Department: Sales
Reports to: General Sales Manager
Job Description
The Strategic Digital Marketing Consultant will cultivate new business, grow existing business and work as a team leader to offer online marketing expertise and sales enablement support. Success in this role hinges on an ability to "lead with digital" - guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization.
Our digital marketing services:

• Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
• Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc.
• Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, YouTube, Social Media Advertising
• Software Services: Contesting, Business Listings Management, Reputation Management, Conversion SAAS

Our own digital audience that can be monetized through sponsorship and advertising:

• News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising
• News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
• OTT/CTV App on Roku/Amazon/Apple: Streaming TV ads, Native Advertising
• Daily Email Newsletter: Display Ads, Content Sponsorships, Native Advertising
• Non-Traditional: Event Marketing, Outside Media Partnerships, etc

During the interview process, we will be evaluating quantifiable evidence of sales success as well as examples demonstrating digital marketing knowledge.
If you're a results-oriented professional with a passion for digital marketing and an eye for business growth, this role offers an opportunity to make a significant impact on your clients' success and your career. This position is not remote; it requires in-office presence at WWAY-TV studios in Leland, NC, as well as in-person meetings with business owners throughout the 5-county TV DMA.
If you're interested, please complete this 5 question digital assessment:

- then email your resume or linkedin profile to Becca

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