Email Marketing Associate

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Title: Email Marketing Associate
Duration: 3 Months (Contract to Hire)
Location: NYC

Job Description:

The “Email Marketing Associate” is responsible for the successful management and reporting of all initiatives in support of outbound email campaigns. We’re looking for a data-driven, highly organized individual who can see the big picture while being able to communicate the right data points to the right people.
Responsibilities
- Email marketing guru, understands best practices in email marketing and able to create better campaigns and tactics with them.
- Project management of inbound campaign work and email requests
- Traffic large volumes of deadline-driven email campaigns and assets
- Management of email channel calendar
- Reporting on email campaigns (status and outcomes) for various stakeholders
- Cross-departmental collaboration on major projects and new initiatives
- Effectively communicate between technical, operational and strategy groups
- Recommend and oversee list management practices including data sanitation, scrubbing, opt outs, and suppression

Required Skills:

- 2+ years experience in digital marketing field
- Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, general industry trends and metrics, and the end-to-end production process
- Excellent time-management, organizational and project management skills
- Experience working with major Email Platforms such as ExactTarget, Silverpop, and DreamMail
- Extensive understanding of email best practices and CAN-SPAM laws
- Strong Microsoft Excel experience including pivot tables, lookups, and charting
- Experience with multivariate testing, analysis and reporting
- List management and email launch process familiarity
- Strong interdepartmental communication skills
- Ability to quickly identify and address operational and process issues
- Strong analytical skills, ability to make actionable recommendations (i.e. A/B Testing)
- Excellent QA ability and attention to detail

MOVING THIS UP TO REQUIRED - Email HTML coding, PSD to HTML experience

Desired (not required) Skills:

- SQL and ability to query databases
- Experience with dynamically scripted emails; ExactTarget ampscripting a plus
- Experience with Responsive Mobile Email Design and mobile best practices

Education/Certifications:

Bachelors or equivalent experience

Thanks & Regards’

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Vikram Bhalla | Team Recruitment | Mindlance, Inc. | W: 732 504 6695