Business Development Manager

Company Description Purity Prayag is a purpose-driven Omni Channel retailer and brand dedicated to offering organic, natural, healthy, and tasty products that consumers can trust. Founded by Raj Seelam, the founder of 24 Mantra, the organization focuses on building a better food system that nourishes people, empowers farmers, and restores the planet. The company partners fairly and transparently with farmers, promotes sustainable and regenerative agricultural practices, and works to keep wholesome food affordable by reducing unnecessary middlemen and costs. Every purchase at Purity Prayag contributes to stronger families and communities, supports farmer dignity, and helps replenish the earth for future generations.

Role Description The Business Development Manager is a full-time, on-site role based in Hyderabad/ Bangalore. This role is responsible for

• Increasing Customer base through offline and online activities.
• Promoting the Purity Prayag app
• Increasing the product assortment
• Increasing the basket value of customers
• Improving the customer retention and loyalty
• B2B sales & marketing
• Increasing the store foot print
• Assist in managing store operations

Daily activities include visiting stores, conducting events, coordinating with marketing and operations teams, tracking performance metrics, and ensuring customer satisfaction. The role also involves representing Purity Prayag at industry events, promoting the brand's mission, and providing regular business development reports to leadership.

Qualifications

• Strong business development and sales skills, including prospecting, lead generation, and relationship management.
• Proficiency in negotiation, contract management, and closing deals with partners, Vendors and institutional clients.
• Ability to collaborate with marketing, operations, and finance teams to support go-to-market initiatives and product placements.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse stakeholders.
• Prior experience in Retail, FMCG, food, agriculture, or related sectors is highly beneficial.
• Bachelor's degree in Business, Marketing, Management, or a related field; MBA or equivalent postgraduate qualification is a plus.
• Comfort working in a fast-paced, mission-oriented environment and willingness to travel as required for business meetings.

Strong skills in opportunity identification, and strategic planning for revenue growth

Proficiency in data analysis, sales pipeline management, using CRM tools, digital marketing tools, spreadsheets

Understanding of or strong interest in organic food, sustainable agriculture, fair trade, and farm-to-table business models

Postgraduate degree or MBA