Product Marketing Manager - Water Filtration & E-Commerce

Job Description
Job Description
The Product Marketing Manager is responsible for driving profitable growth of the company’s water filtration product portfolio across e-commerce, retail, distribution, and OEM channels. This role combines product management, product development, market intelligence, and digital commerce leadership to ensure products are competitively positioned, customer-focused, and optimized for online sales performance, particularly on Amazon.
The ideal candidate possesses deep experience in water filtration, consumer durable goods, or related industries and has a proven track record managing product lifecycles, developing new products, and growing Amazon and other e-commerce channels.

Key Responsibilities
Product Strategy & Portfolio Management
Develop and execute product portfolio strategies aligned with company growth objectives. Manage the complete product lifecycle from concept through launch, growth, and end-of-life. Conduct competitive analysis, market research, and customer insight studies to identify opportunities and threats. Recommend pricing, positioning, packaging, and product differentiation strategies. Evaluate portfolio profitability and recommend actions to improve margins and market share. Create annual product roadmaps and new product introduction plans.

Product Development & Innovation
Lead cross-functional new product development projects from ideation to commercialization. Collaborate with engineering, sourcing, quality, regulatory, and manufacturing teams to define product requirements. Translate customer and market needs into product specifications and business cases. Coordinate product testing, validation, certification, and commercialization activities. Monitor emerging technologies, regulatory changes, and industry trends in water treatment and filtration. Manage product launch schedules and ensure readiness across all sales channels.

Amazon & E-Commerce Leadership
Own Amazon marketplace growth strategy, including revenue, profitability, and market share objectives. Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates. Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional campaigns. Analyze key performance indicators such as traffic, conversion rates, advertising ROI, Buy Box performance, and customer reviews. Partner with sales and operations teams to maintain inventory health and forecast demand.

Identify opportunities for marketplace expansion, new product launches, and competitive differentiation. Support growth across additional e-commerce platforms including company websites, Walmart Marketplace, Wayfair, and other digital channels. Marketing & Sales Enablement
Develop product positioning, value propositions, and go-to-market strategies. Create sales tools, product training materials, competitive comparisons, and launch communications. Support key account presentations and customer meetings.

Partner with marketing teams to develop digital campaigns, promotional programs, and content strategies. Monitor customer feedback and recommend product or marketing improvements. Business Analysis & Reporting
Track product performance, sales trends, customer feedback, and profitability metrics. Develop forecasts and business cases for product investments. Prepare monthly and quarterly performance reports for leadership. Monitor industry, competitor, and channel developments to guide strategic decisions.

Qualifications
Required
Bachelor’s degree in Marketing, Business, Engineering, Product Management, or related field.
7+ years of product management, product marketing, or category management experience.
5+ years of Amazon marketplace management experience. Experience managing product development projects from concept to launch. Strong analytical and financial skills. Experience with Amazon Seller Central and/or Vendor Central. Advanced proficiency in Microsoft Excel and data analysis. Strong project management and communication skills.

Preferred
Experience in water filtration, water treatment, pool & spa, plumbing, appliance, or related industries. Familiarity with NSF, WQA, EPA, or other water industry certifications and standards. Experience with SAP, Power BI, Google Analytics, Helium 10, Jungle Scout, or similar tools. Experience managing private-label, OEM, or branded product portfolios. MBA or advanced business degree.

Key Performance Indicators (KPIs)
Product portfolio revenue growth
Gross margin improvement
New product launch success rate
Amazon sales growth
Amazon advertising ROI (ROAS)
Conversion rate improvement
Market share growth
Product launch timeline adherence
Customer review ratings and quality metrics
Inventory turns and forecast accuracy