Digital Analytics/Marketing Manager

An established financial services organization is seeking an experienced Digital Analytics & Marketing Technology Manager to lead the development and optimization of its digital measurement infrastructure.
This highly technical, hands-on opportunity offers ownership of the analytics and tracking ecosystem supporting large-scale customer acquisition and performance marketing initiatives. You will architect and maintain sophisticated measurement solutions across Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, and server-side conversion integrations, ensuring accurate data flows between digital properties, advertising platforms, and CRM systems.
Working closely with marketing, engineering, data, and compliance teams, you will play a critical role in improving attribution accuracy, strengthening data governance, and enabling more effective advertising investment decisions. This position is ideal for a technically proficient analytics professional who enjoys solving complex tracking challenges and building reliable, scalable measurement frameworks.
Required Skills & Experience

• 5-7+ years of hands-on digital analytics, marketing technology, and tag management experience, with advanced expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and server-side GTM. Proven ability to design event tracking architectures, manage data layers, implement conversion events, and establish scalable tagging governance across digital marketing environments.
• Extensive experience implementing and maintaining server-side conversion tracking and advertising platform integrations, including Meta Conversions API (CAPI), Google Enhanced Conversions, TikTok Events API, and CRM-based offline conversion imports. Strong proficiency in JavaScript, browser debugging tools, and troubleshooting complex tracking discrepancies across analytics and advertising platforms.
• Strong technical knowledge of SQL, Google BigQuery, and marketing data integration, including experience with consent management platforms, Google Consent Mode v2, and privacy-conscious tracking practices. Demonstrated ability to maintain campaign attribution standards, enforce UTM taxonomies, and ensure accurate data reconciliation across marketing systems.

Desired Skills & Experience

• Experience implementing and managing Customer Data Platforms (CDPs), including Tealium, Segment, or comparable technologies, with an understanding of cross-platform event standardization and customer data integration.
• Advanced experience integrating CRM platforms such as Salesforce or HubSpot with digital analytics and advertising systems to support offline conversion attribution, customer lifecycle measurement, and downstream revenue reporting.
• Background supporting analytics and measurement initiatives within financial services or other regulated industries, including familiarity with CCPA and state-level privacy requirements. Google Analytics certification and experience supporting multilingual marketing environments are advantageous.

Daily Responsibilities

• Hands-On Technical Implementation: 70%
• Team Collaboration & Cross-Functional Work: 30%
  Applicants must be currently authorized to work in United States on a full-time basis now and in the future.
  Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment's Employment Accommodation policy. Applicants need to make their needs known in advance.
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