Head of Commercial, Expansion Markets (Germany)

About the Role

We’re looking for a sharp, commercially-minded finance leader to own our Germany Expansion Market's financial strategy and lay the foundations for European expansion.

You'll act as the central voice on performance, forecasting, and financial decision-making. From CAC and contribution margin to free cash flow and scenario planning, you’ll be responsible for turning financial insight into action.

You’ll work closely with cross-functional leaders across growth, operations, product, and care to shape the our Germany and AMEA Expansion Market's financial trajectory, while ensuring the business runs efficiently and invests wisely. This is a high-trust, high-impact role where the stakes, and the pace, are high.

While this role is DE and Expansion market focused today, it has clear runway to grow into a broader European leadership role as we expand across new markets and business lines.

What You’ll Be Responsible For

• Own the Germany and AMEA Expansion Market financial model — Build and manage end-to-end models for revenue, CAC, LTV, margin, and free cash flow. Your outputs will guide day-to-day decisions and long-term bets.
• Lead the planning process — Drive monthly re-forecasting, annual planning, and scenario modelling in close collaboration with Group FP&A.
• Be the commercial partner to growth and ops — Set CAC and payback targets, assess performance by cohort, and guide spend allocation to maximise ROI.
• Run commercial analysis that unlocks growth — Lead deep dives into pricing, retention, margin, and expansion levers to identify opportunities and recommend trade-offs.
• Make the numbers visible — Build dashboards and trackers for key DE performance metrics (e.g. contribution margin, CAC, LTV, cash flow), keeping the business tightly aligned.
• Ensure clean, accurate financial operations — Partner with Group Finance on reconciliations, cost allocation, and timely month-end closes.
• Build for scale — Design financial systems and insights that don’t just serve the German markets, but become the blueprint for future markets.

About You

Skills & Experience

• 6+ years in strategic finance, FP&A, consulting, or banking, with experience in high-growth or tech-enabled businesses.
• Proven experience owning P&L and end-to-end planning processes — ideally in a business with both consumer and operational complexity.
• Deep understanding of CAC, LTV, payback, cash flow dynamics, and how these fuel long-term value creation.
• Highly proficient in Google Sheets / Excel (bonus points for SQL, Looker, NetSuite, or similar tools).
• Strong commercial instincts — you're as comfortable in the numbers as you are helping teams make smart, trade-off decisions.

Behaviours & Attitudes

• You move fast and bias toward action, even without perfect information.
• You bring a strong point of view, but you’re open to challenge and new ideas.
• You get energy from messy, complex problems and know how to bring structure and clarity.
• You own outcomes, not just analysis — you want to see your insights drive performance.
• You’re calm under pressure, confident with ambiguity, and committed to delivering impact.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events