Performance Marketing Specialist

Job Title: Marketing Manager III

Location: Remote or Onsite - Anywhere in US, 40 hrs, standard business hours

Duration: Contract - 12 months

Pay Range: $55.00 Hourly (W2)

Job ID: 410791

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Senior Performance Marketing Specialist to join our dynamic team. The ideal candidate will have strong experience in SEM, paid social, programmatic, and multi-channel performance media and a proven ability to drive efficient growth through rigorous QA, experimentation, and data-informed optimization.

Responsibilities:

• Serve as the day-to-day point of contact for agency partner(s) across paid search, video, social, and programmatic. Set expectations, define priorities, uphold SLAs, and surface performance gaps proactively.


• Own rigorous QA of all agency output, including campaign builds, keywords, bid strategies, audiences, ad copy, tracking and tagging, and budget pacing before launch.


• Review creative assets against platform specifications and safe zones to ensure pixel-accurate execution prior to go-live.


• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs to maintain navigable and audit-ready accounts.


• Maintain disciplined operating cadence. Keep taxonomy, documentation, and folders organized. Execute preflight checks for every launch.


• Own paid search strategy across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, and related SEM platforms. Define keyword architecture, match types, bidding frameworks, and budgets.


• Own paid social strategy across Meta, Reddit, X, TikTok, and other channels with focus on efficient growth and channel fit.


• Lead an experimentation roadmap across ads, bidding, audiences, and landing pages. Ensure sound test design and documentation of learnings.


• Manage and optimize significant monthly budgets toward CPA, ROAS, LTV/CAC, and payback targets while supporting growth goals.


• Build and maintain reporting dashboards and performance frameworks to support timely decisions.


• Deliver clear status updates, performance insights, and risk flags to cross-functional stakeholders and leadership.


• Translate complex performance data into actionable recommendations for product marketing and growth partners.


• Oversee programmatic campaigns in DSPs such as The Trade Desk and DV360, including audience, contextual, and retargeting strategies.


• Source, negotiate, and manage direct media buys with newsletters, industry publications, and niche developer-focused sites.


• Identify and test emerging channels and partnerships outside core social and search platforms.

Required Skills & Qualifications:

• Undergraduate degree minimum.


• 5-8 years of performance marketing experience with deep SEM expertise across Google Ads, Microsoft Ads, and SA360.


• Agency background strongly preferred with experience managing multiple clients and channels.


• Proven ability to manage and QA agency partners while maintaining high standards and clear feedback loops.


• Demonstrated ownership of significant paid media budgets with measurable outcomes and efficient allocation.


• Strong analytical skills with tools such as Google Analytics, Looker, or Tableau. Comfort with attribution modeling and optimization strategy.


• Hands-on experience with A/B and multivariate testing across ads, landing pages, audiences, and bidding.


• Meticulous attention to detail with disciplined QA, naming conventions, and documentation practices.


• Proactive communication style with consistent stakeholder updates and solution-oriented mindset.

Preferred Skills:

• Experience marketing to developer or technical audiences.


• Knowledge of MMPs and mobile attribution platforms such as Singular, AppsFlyer, or Adjust.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.


• Opportunities for growth with global clients.


• A supportive, inclusive culture that values innovation and people.


• Exposure to cutting-edge technologies and projects.

Fair Chance Notice

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Additional Notes

• Candidates must have social experience in addition to paid marketing experience.

About Our Commitment

BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume.