Data Analyst

Responsibilities

• Design develop and support scalable data pipelines data warehouses and data solutions on IICS SQL Python API GIT Kafka Redwood ControlM and related technologies
• Develop and maintain ETLELT processes data integrations and transformation frameworks supporting operational reporting and analytical workloads
• Implement and enhance data quality controls reconciliation processes and testing frameworks to ensure trusted and reliable data asset
• Optimize data pipeline performance and operational efficiency through monitoring investigation automation testing CICD dashboard development and production support activities
• Measure and optimize marketing campaign performance across acquisition engagement conversion and retention metrics
• Support implementation configuration and optimization of marketing technology platforms such as Adobe Experience Platform AEP Adobe RTCDP Marketo Salesforce etc
• Create validate and maintain audience segments for personalization targeting and activation use cases
• Monitor end-to-end data flows between CRM CDP analytics and marketing automation platforms
• Perform data validation quality checks and root cause analysis to identify and resolve data discrepancies
• Define and implement data cleansing standardization and governance rules for customer data
• Partner with marketing product analytics and engineering teams to gather requirements and translate them into data driven solutions
• Conduct customer journey and behavioural analysis to improve customer experience and marketing effectiveness
• Support experimentation initiatives including AB testing and campaign performance analysis
• Develop audience and campaign measurement frameworks attribution models and reporting methodologies
• Ensure compliance with data privacy regulations consent management requirements and organizational governance standards
• Support identity resolution customer profile unification and cross channel audience activation initiatives
• Collaborate with stakeholders to identify opportunities for automation and improved reporting efficiency
• Present analysis findings and recommendations to business leaders and cross functional teams

Preferred Qualifications

• Experience with Adobe Experience Cloud products
• Experience with Customer Data Platforms CDP especially Adobe RTCDP
• Knowledge of customer identity resolution and audience activation
• Familiarity with cloud platforms such as Azure AWS or Snowflake
• Working knowledge of R or data automation tools
• Experience with AB testing and statistical analysis

Skills

Mandatory Skills : CDP, Adobe AEM, Good to have : Martech