Marketing Manager

Marketing Manager Salary: £40,000 per annum, plus company benefits

Address: Norwich, NR7

Contract: Permanent, Full Time

Hours: 37.5 hours per week

Shifts: Monday to Friday 09:00-17:30

Break: 1 hour unpaid lunch

Work model: Fully onsite during probation (3 months), transitioning to hybrid work (2-3 office days per week)

Williams Lea and TSO seek a Marketing Manager to join our team! Williams Lea is a global provider of technology-enabled business and marketing services, bringing together talented people, deep industry expertise and emerging technology to help some of the world's leading organisations work smarter and transform the way they operate. Our people are at the heart of what we do. Working alongside innovative technology, including AI, our teams deliver critical services for clients around the world. Built on a strong heritage and long-standing client relationships. We are committed to creating an inclusive workplace where everyone has the opportunity to grow, contribute new ideas and make a meaningful impact. Williams Lea is an RRD company, serving clients in 20 countries across four continents with 15,000 employees worldwide. TSO is a UK based content publisher, delivering high quality publishing solutions, across multiple formats on behalf of clients to end customers in the UK and globally. Originally specialising in government regulatory publishing, TSO is actively developing new clients in private sector professional publishing.

Job Purpose

The Marketing Manager is responsible for developing and delivering integrated marketing strategies that drive engagement, commercial performance and business growth across TSO’s road safety portfolio. Acting as the strategic marketing lead, the role builds strong stakeholder relationships, provides expert marketing insight, and oversees end-to-end campaign planning, execution, performance analysis and budget management to ensure activity aligns with business objectives and audience needs. Working closely with sales, content, product and client management teams, the Marketing Manager delivers impactful marketing programmes that generate measurable results and identify opportunities for continuous improvement. The role also manages and develops a Marketing Executive, ensuring high-quality delivery of marketing activity, while contributing to wider strategic initiatives and supporting the continued growth and market position of the business.

Key Responsibilities

• Lead market, customer and industry research to inform marketing strategies, client growth and new business opportunities.
• Develop and deliver integrated marketing strategies and multi-channel plans aligned to client objectives and sales targets.
• Collaborate with internal teams and external partners to maximise brand awareness, engagement and commercial performance.
• Plan, manage and evaluate campaigns, events and new marketing initiatives, using data and insights to optimise results.
• Lead client marketing discussions, providing strategic updates, recommendations and performance reviews.
• Manage marketing budgets and ensure activities are delivered on time, within budget and to a high standard.
• Line manage and mentor a Marketing Executive, supporting performance, development and successful delivery of marketing activity.
• Support wider business growth through corporate marketing, bids, case studies, brand management and continuous improvement projects.

Key Competencies

• Experience in creating effective marketing strategies and annual plans
• Ability to analyse information from a range of sources
• Campaign evaluation and reporting of results
• Customer journey mapping and persona creation
• Developing segmentation, targeting and positioning strategies to inform campaign messaging
• Experience of managing multiple marketing channels including email, social media, paid search, online resellers, ecommerce, events
• Collaboration with internal stakeholders and clients
• Ability to effectively brief and manage external and internal suppliers
• Understanding of GDPR and other legal requirements
• Ability to communicate clearly both verbally and in written form
• Project management skills to ensure activities are delivered on time, to quality standards and within budget.

Personal Attributes

• Analytical mind
• Creative thinker
• Excellent client and stakeholder relationships
• Self-motivated
• Drives continuous improvement and development
• Able to inspire and motivate
• Flexible
• Acts as a role model

Key Requirements

• Experience of developing and delivering social media strategies that support wider marketing objectives, strengthen audience engagement and deliver measurable results.
• At least 5 years experience in managing marketing activity for a B2C brand
• Degree-level qualification
• Marketing qualification
• Digital marketing channel management skills
• MS 365 skills (Word, Excel, Powerpoint, Teams)
• Presentation skills

Rewards and Benefits

• 25 days holiday, plus bank holidays (pro-rata for part time roles)
• Salary sacrifice schemes, retail vouchers – including our TechScheme which can be used on a range of gadgets such as Smart TV’s, laptops and computers or household appliances.
• Life Assurance
• Private Medical Insurance
• Dental Insurance
• Health Assessments
• Cycle-to-work scheme
• Discounted gym memberships
• Referral Scheme

Equality and Diversity

The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law).

It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency.

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Longevity driven by innovation

In a rapidly changing world, the ability to innovate and break new ground drives progress. Williams Lea has harnessed this ability for more than 200 years. Our 5,200+ talented employees worldwide are experts in delivering efficient business processes in complex and highly regulated environments. We’re always progressing. Connecting technology with expertise and strong processes to transform support services. As we enter our third century, we continue helping businesses thrive in a future driven by digitization and virtualization.

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