Quick overview
Job description
PhonePe is one of India's largest digital payments platforms, with over 70 crore registered users and a merchant acceptance network spanning over 5 crore merchants. Its portfolio extends beyond payments to financial products and new consumer tech businesses, all aligned to a single vision: giving every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
What You’ll Own
We are looking for an Influencer Marketing Manager to own and scale PhonePe’s influencer and creator ecosystem. You will manage the end-to-end Influencer Marketing Strategy across PhonePe categories and brands.
You will oversee the complete creator lifecycle – discovery, evaluation, shortlisting, campaign execution, performance tracking, optimization and campaign measurement.
You will be required to build a scalable creator partnership system that focuses on creator quality, speed, cost efficiency & performance.
You will need to stay ahead of social media and creator trends, new platform formats to continuously identify new opportunities.
What you'll gain
The opportunity to working at the intersection of creativity, culture and a rapidly changing digital media landscape.
What We’re Looking For
Degree in Marketing, Communications or any similar field
5+ years of prior experience in influencer marketing/content management role
Excellent understanding of Youtube, Instagram, Reddit, X, LinkedIn from a consumer perspective
Understanding of Indian internet culture, creators, platforms and how influence is changing
Keen interest in new-age media and genuine curiosity about how this space is evolving
High standards of execution, with a track record of delivering quality work on time
Excellent written and verbal communication skills
Strong stakeholder management and the ability to influence and build alignment across teams
Relationships with creator ecosystems and agencies is a plus