SEO Strategist

Job Description Job Description

SEO Specialist / SEO Strategist

Foundation Software LLC

Since 1985, Foundation Software has been a leading provider of software and services built specifically for the construction industry. Our integrated solutions support contractors throughout the entire project lifecycle, from estimating and job cost accounting to project management, HR, time tracking, and payroll processing.

With more than 600 team members and offices across the United States, we combine industry expertise, technology, and exceptional service to help our customers work more efficiently and successfully. At Foundation Software, employees have the opportunity to contribute to meaningful solutions while learning and growing as part of a collaborative team.

Position Summary

Foundation Software, a rapidly growing national provider of construction software, is seeking results-driven SEO professional to increase organic search visibility, attract qualified website traffic, and generate measurable business growth across our suite of products and services.

Reporting to the Director of Paid Media, this role combines SEO strategy with hands-on execution. You will lead keyword research, technical SEO improvements, content optimization, competitor analysis, and link-building initiatives while partnering with our marketing, content, development, and sales teams.

The ideal candidate is an analytical, proactive SEO professional who can identify growth opportunities, translate data into actionable recommendations, and see projects through implementation. You will develop and execute SEO roadmaps, monitor performance, and communicate the impact of your work on traffic, engagement, and conversions.

At Foundation, you'll have the opportunity to make a meaningful impact on the digital growth of an established leader in the construction software industry.

Responsibilities

SEO strategy and performance

• Develop and maintain quarterly SEO roadmaps aligned with business and marketing objectives.
• Monitor organic search performance and identify opportunities to improve qualified traffic, visibility, and conversions.
• Report on results, progress against goals, and the business impact of implemented initiatives.

Technical SEO and website optimization

• Audit websites for technical issues affecting crawling, indexing, site structure, and organic performance.
• Partner with developers to implement SEO best practices and validate website changes.
• Manage and prioritize technical and on-page SEO improvements across multiple websites.

Keyword research and content strategy

• Conduct keyword and competitor research to identify content gaps and organic growth opportunities.
• Collaborate with content teams to optimize existing pages and develop search-focused content briefs.
• Improve internal linking, content relevance, and website architecture to support user needs and search visibility.

Authority and competitive analysis

• Evaluate backlink profiles and competitor strategies to identify opportunities to strengthen website authority.
• Develop ethical link-building initiatives that support brand awareness and organic growth.
• Monitor changes in the search landscape and recommend appropriate strategic adjustments.

Conversion optimization and collaboration

• Identify opportunities to improve user journeys, landing-page effectiveness, and conversion rates.
• Collaborate with paid search, marketing, web development, and sales teams to align organic and paid search initiatives.
• Use analytics and testing to evaluate the effectiveness of SEO recommendations and inform future priorities.

Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.

Let us start your future at Foundation!

Foundation Software is an Equal Opportunity Employer.