Quick overview
Job description
The Creative Director at VeSync is a senior individual contributor who serves as the creative authority for Cosori and the connective tissue between Creative Services and the broader marketing organization. This is not a people-management seat - influence runs through the quality of your direction, systems, and ability to align teams, not headcount. You act as the final creative approver on output spanning paid, organic, e-commerce, web, packaging, and global channels, directing the Creative Services team and external vendors to get there.
This is also a commercialization-first seat. Creative is expected to move the business - ROAS, conversion, revenue - not just serve as a brand utility. AI is core to how that happens: you'll build and govern the workflows that let the team ideate, produce, and localize faster, and set the standard for where AI-generated content ships.
The role lives at the intersection of creative and marketing. You work daily with product marketing, integrated marketing, social, paid media and agency partners, e-commerce, sales, and regional stakeholders across teams globally. You own the creative thread that carries a product from GTM strategy through launch - direction, briefs, production, pre-launch testing, and post-launch iteration.
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