RemotePart timeMarketing

B2B Paid Media Specialist

DigitalNew York, New York🇺🇸United States

Why this role stands out

This remote role offers a fantastic opportunity to drive significant impact by managing and optimizing B2B paid social campaigns, with a strong focus on pipeline generation and strategic recommendations. You'll thrive here if you have hands-on B2B paid social expertise and a passion for continuous campaign improvement within a collaborative environment. Apply today to leverage your skills and contribute to a leading B2B technology company!

Quick overview

SeniorityMid Senior

Employment typePart Time

Work modeRemote

LocationNew York, New York, United States

Demand GenerationMeta Ads

Job description

We are looking for an experienced, hands-on Freelance B2B Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.

Responsibilities

Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
Monitor campaign performance, budgets, pacing and bid strategies.
Build and launch campaigns using creative and copy supplied by internal teams.
Continuously test and optimise audiences, targeting, placements and creative.
Identify opportunities to improve campaign efficiency and performance.
Support conversion tracking, measurement and reporting.
Recommend paid social strategies that support broader demand generation and pipeline goals.
Collaborate with internal Demand Generation, Creative and Web teams.
Proactively share platform trends, insights and optimisation opportunities.

Strong hands-on experience in B2B SaaS or B2B technology paid social.
Deep expertise in LinkedIn Ads and Meta Ads.
Experience managing meaningful paid media budgets.
Strong understanding of B2B demand generation and full-funnel marketing.
Strong analytical and campaign optimisation skills.
Ability to work independently while communicating proactively with stakeholders.
Experience with Reddit Ads is highly desirable.
Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

This is a hands-on paid social roleand does not include paid search responsibilities.