Head of Marketing

About Athlete To Athlete

At Athlete To Athlete, we are building a more connected future for athlete development. We believe athletes grow best when they are supported by meaningful relationships, experienced mentorship, and communities that genuinely care about their success.

Athlete To Athlete is a human-first, tech-forward platform that connects young athletes with accomplished college athletes who are actively living the journey themselves. Since launching four years ago, we have worked with more than 35,000 athletes, grown more than 100% every year, and are on track to facilitate more than 100,000 mentorship sessions this year. We are a Series A company building the team that will take us through our next stage of growth.

The Role

The Head of Marketing will lead the marketing function for Athlete To Athlete, owning how we acquire and retain customers profitably, build the brand, bring our products to market and communicate our story. This role reports to our CEO.

This is a broad leadership role for a full-stack marketer, and the top priorities are paid acquisition and lifecycle marketing. The right leader understands what drives profitable acquisition, from channel mix and CAC to lead quality, conversion and lifetime value, and is comfortable setting the vision and priorities while also rolling up their sleeves to drive execution.

You will lead our internal marketing team, including our Creative Lead, and manage the media agency and freelance partners behind a high-volume, multi-channel paid media program. The position will be hybrid, 3 days per week in our Santa Monica office

Your North Star

Profitable growth. Success in this role means acquiring more of the right customers at a CAC that works, then keeping them longer. We measure it through CAC, lead quality, conversion, retention and customer lifetime value.