Marketing Operations Manager

How You Will Make a Difference Day to Day:

• Own the architecture of our marketing systems (website, HubSpot, campaign, and data infrastructure) and make sure all of it works together reliably.

• Find the highest-volume manual work across marketing and replace it with AI agents and automations. Examples include lead research and enrichment, routing, list building, campaign QA, and reporting.

• Build, monitor, and improve the AI workflows you ship. Treat them like products: add fallback logic, track whether they’re working, and iterate.

• Map and maintain how data moves across the GTM stack, from website and form capture through HubSpot, the data warehouse, and reporting.

• Own website data capture, including forms, tracking, and tag management, so every visitor and conversion is captured correctly and flows into HubSpot.

• Set and enforce UTM and campaign tagging standards so every channel and campaign is tracked and attributed accurately.

• Design, build, and maintain HubSpot workflows, lead and account scoring, lifecycle stages, lead routing, and custom objects/data models for a multi-product business.

• Own MQL definitions, lifecycle stage progression, and lead handoffs to SDRs and Sales.

• Manage the broader martech stack, including enrichment and AI tools, and own the integrations between them.

• Use SQL to query, model, and validate marketing data. Build dashboards on attribution, campaign performance, and funnel conversion in Hex, Looker, and HubSpot.

• Make marketing data AI-ready: structured, clean, and documented so agents and analysts can both trust it.

• Work with GTM Ops and GTM Engineering to keep data consistent across functions, and document systems so the team can scale on them.

Minimum Qualifications:

We’re looking for a systems-minded operator who is as comfortable building an AI workflow as running a HubSpot audit.

• Experience: 5+ years in Marketing Operations, ideally at a multi-product B2B SaaS company.

• AI & Agentic Workflows: Hands-on experience building and running AI-powered workflows or agents in production, using tools like Claude, OpenAI, Clay, n8n, or HubSpot’s AI features. You know where AI adds real leverage and where it adds noise.

• HubSpot: Deep hands-on expertise, including workflows, scoring, lifecycle management, and building custom objects and data models.

• Systems Architecture: A track record of designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure, and how they connect.

• Data & SQL: Strong SQL skills and comfort working with data models, CRM architecture, and warehouse data.

• BI & Reporting: Experience building dashboards and analysis in tools like Hex, Looker, or Tableau.

• Attribution & Tracking: Strong grasp of UTM governance, campaign tracking, attribution modeling, and funnel analytics.

• Integrations: Experience managing APIs, middleware tools, and data syncs across GTM systems.

• Operational Rigor: Close attention to detail and the ability to turn messy business needs into clean, scoped builds.

Nice-to-Haves:

• LLM APIs: Experience wiring LLM APIs or MCP-connected tools into marketing workflows.

• Website Data Capture: Experience with tag management (e.g., Google Tag Manager), web analytics, and form-to-CRM data flows.

• Enrichment Tools: Hands-on experience with tools like Clay, ZoomInfo, or Clearbit.

• Multi-Product GTM: Experience supporting attribution and lifecycle models across several products or business lines.

• Security / IT Market: Exposure to B2B security, IT, or infrastructure software companies.