Director of Performance Marketing

Job Description
Job Description
The Role
We are looking for an entrepreneurial leader to accelerate our paid media efforts. As the Director of Performance Marketing, you will lead the development and execution of our performance strategy. From creative development to channel exploration and optimization, you will have a direct impact on the growth of Step. You will immediately be tasked with building out a team and report to the Head of Growth. You will work cross-functionally with almost every team to bring your ideas to life. There isn't an idea that is off-limits.

We are looking for someone who thrives in a fast-paced environment and roots their decisions in data.

Responsibilities
Develop, execute, optimize, and own our performance marketing strategy
Build out the Performance Marketing team to scale your efforts
Manage the paid budget and drive efficiencies as we scale
Explore and test new channels and audiences, utilizing data to validate the channel’s efficacy
Collaborate cross-functionally to test, validate, and execute new initiatives/ideas
Create, maintain, and distribute tracking and reporting against core KPIs
Lead creative development and implement scalable workflows
Work directly with design and external partners to develop creative and compelling assets
Keep up to date with Gen Z culture and trends to inform new creative and channel strategies
Qualifications
5+ years of acquisition and growth marketing experience, preferably with a mobile app
2+ years of experience building and leading a team
Experience owning the exploration and testing of new channels
Exceptional analytical skills with the ability to answer your own questions using SQL and spreadsheets
Team-oriented mindset and the ability to work with a wide range of individuals
Strong critical thinking, problem-solving, decision-making and communication skills
Naturally curious and willing to take measured risks
Self-starter and able to work autonomously
Working at Step
Competitive salary based on experience, with full medical and dental benefits
High potential for growth
Stock in an early-stage startup
Flexible WFH and vacation policy
Employee referral program ️‍
Monthly stipend for Step Card testing
401K plan