Paid Media Executive

Paid Media Executive

Hybrid | Rochdale, Greater Manchester

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

• Analytical and curious, using data to understand performance and inform optimisation decisions.

• Proactive, organised and comfortable managing multiple campaigns and deadlines.

• Strong communicator who enjoys working collaboratively with creative, trading and commercial teams.

• Support the setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.

• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.

• Complete regular budget and pacing checks to ensure spend remains aligned to agreed plans and trading priorities.

• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency and commercial performance.

• Support product feed and catalogue-led campaign activity, working with relevant teams to identify and resolve product or data issues.

• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.

• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.

• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.

• Conduct competitor and market analysis to understand promotional activity, messaging, channel trends and customer acquisition opportunities.

• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.

• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.

• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.

We are one of the UK’s leading omni channel retailers, but as well as that, we’re a genuinely great place to work. We value you and your development. Our people across the business have taken on new opportunities, whether that’s stepping into a new role, moving into a different department, or building new skills through the support and training we offer. Our goal is to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

Company Tagline: Defy Ordinary.

Company Values:

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building services to customers and the wider business. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.