Creative Strategist

About Withings

Withings builds connected health devices that measure what your body is already saying: smart scales, hybrid smartwatches, blood pressure monitors and sleep analyzers, with Withings+ as the service layer that turns daily data into a health story over time.

We combine medical-grade engineering with elegant French design. We are backed by 150 clinical studies and have sold over 10 million devices worldwide. The US is now our primary growth market, which makes this role integral to driving brand expansion from our Boston headquarters.

Our brand idea is simple: your body already knows, Withings helps you hear it.

The role

As Creative Strategist, you will develop creative concepts aligned with our brand identity and tailored to different awareness levels, speaking effectively across the entire funnel, including unaware audiences. Your main focus is to increase our creative hit rate and cost efficiency across internal teams and agency partners. You will keep a cohesive sense of brand at the forefront as we continuously test new angles and lean into our competitive edge within the creative itself.

Sitting at the intersection of brand, media and production, you will turn audience insights and performance data into creative that resonates across all funnel stages and drives action: defining what we say, to whom, in which format, and measuring what works.

You will oversee creative strategy across US paid social, YouTube and CTV, ensuring the Withings brand scales consistently. Working alongside the Head of Creative, you will manage a monthly budget in the tens of thousands to bring high-impact campaigns to life and continuously refine creative based on performance data.

This is a hands-on role for someone who brings both creative vision and analytical rigor. You will create content that is genuinely fun and entertaining in its own right, holding the line on brand integrity while actively experimenting within our guidelines to power viral growth across a user base of over 10 million devices.

What you will do

Strategy and insight

• Translate our brand platform and personas into clear creative angles, hooks and messaging territories for each audience and funnel stage.
• Mine customer reviews, comments, surveys, search and social trends to find the real words and moments that resonate with people, and bring authentic customer feedback into our media channels.
• Track competitor creative (Oura, Whoop, Apple, Function Health and others) alongside broader industry and viral social trends, and turn those insights into concepts and actionable recommendations that highlight our competitive edge.

Briefs, concepts and agency management

• Manage our creative agencies and production partners day to day: briefing, feedback rounds, timelines, budgets and quality of delivery.
• Write sharp creative briefs for our agencies, our in-house studio and creators.
• Develop concepts, scripts and storyboards for Meta, TikTok, YouTube and CTV, from 6-second hooks to long-form explainers, meeting every placement spec and ratio so the paid media team can launch assets without delay.
• Brief and direct creator content that tells authentic stories about personal health data rather than standard product reviews, and build creator guidelines (swipe files, visual references, best practices) that showcase our product advantages and drive performance.

Testing

• Build and run a structured creative testing roadmap: hypotheses, variables, success metrics and readouts.
• Partner closely with the paid media team to analyze creative performance (hook rate, hold rate, CTR) in real time, supplying ready-to-launch asset variations and iterating quickly on top-performing concepts.
• Work with the Head of Social to share learnings between organic and paid, building and maintaining a shared hook library and concept bank.

Collaboration

• Work closely with the Head of Creative, the US Brand team in Boston, and the Brand Marketing, studio and product marketing teams in Paris.
• Make sure every asset respects our brand voice and health claims rules, working with legal and regulatory before anything goes live.
• Use AI tools to speed up research, drafting and versioning while maintaining high creative standards.
• Experiment with AI tools to generate on-brand creative concepts and asset variations in-house, alongside work produced with external partners.

What you bring

Must have

• 4 to 7 years in creative strategy, performance creative or brand strategy, at an agency or a DTC brand.
• Proven experience managing creative agencies or production partners, from brief to delivery.
• A portfolio of paid social and video work where you can show the insight, the brief and the results.
• Fluency in Meta and YouTube creative best practices and in reading creative performance data.
• Excellent writing: hooks, scripts and briefs that are short, concrete and human.
• Comfort working across time zones with a team based in Paris.

Nice to have

• Experience in health, wellness, medtech or consumer tech, ideally with regulated health claims.
• Experience with CTV and with creator programs at scale.
• Hands-on skills in Figma, CapCut or Premiere, and creative analytics tools such as Motion.

Why Withings

• A product with real substance: clinical credibility and design that people keep using for years.
• A brand at a turning point in the US, with room to shape how it shows up.
• A small, senior team where your work goes live fast and your results drive decisions.

Benefits

• Health care plan (medical, dental and vision)
• Retirement plan (401k)
• Life insurance (basic, voluntary and AD&D)
• Paid time off (vacation, sick days and public holidays)
• Family leave (maternity and paternity)
• Short-term and long-term disability
• Training and development
• Free food and snacks
• Fitness club reimbursement
• Healthcare and dependent care FSA
• Commuter FSA
• Bike-to-work benefit