Product Marketing Lead – CTV

Product Marketing Lead – CTV

Location: New York

Are you passionate about how CTV and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across connected TV.

As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own CTV go-to-market end-to-end. This is a highly strategic, global role at the intersection of video innovation, platform differentiation, and enterprise commercialization.

In this role, you will:

• Define how Smartly wins in CTV -- the market narrative, where we compete, and what it takes to drive adoption
• Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in market needs
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams
• Serve as the connective tissue between Product, Sales, and CS -- ensuring CTV messaging and roadmap updates are communicated clearly and consistently across internal teams

• Develop compelling CTV-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders
• Partner with Marketing on CTV-specific campaigns, content, and industry moments
• Close the feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input

• Lead high-priority, cross-functional CTV initiatives within the PMM organization
• Raise the bar on launch rigor, commercial accountability, and GTM excellence
• Mentor and influence across PMM and cross-functional stakeholders

What we're looking for:

• 8+ years of experience, including 5+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
• 4+ years of deep exposure to CTV, video, DSP ecosystems
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
• Strategic product partnership mindset with the ability to influence roadmap and differentiation
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
• Strong commercial orientation with experience defining adoption and revenue metrics
• High ownership, executive presence, and comfort operating autonomously in fast-moving environments