Marketing Manager

JOB SUMMARY
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region.

Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.

Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to
SMR (Sales, Marketing & Revenue Management) leadership as requested.

CANDIDATE PROFILE
Education and Experience Required:

• 2-year degree from an accredited university in Marketing, Public Relations,

Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related

CORE WORK ACTIVITIES
Marketing and Digital

• Develops and executes the overarching marketing strategy from marketing plans
• Cultivates partnership with and active participation in demand generation
• Reconciles marketing plan monthly with accruals, forecast in conjunction with

Director of Finance.

• Leads and/or partners with Hotel Operations to conceptualize/execute
• Serves as the hotel(s) brand guardian / liaison, verifying all marketing

Partners with Revenue Management to develop and execute promotional strategy.
Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
Supports group lead generation efforts.
Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to
• Develops annual digital marketing plan to maximize hotel revenue production
• Monitors and provides recommendations for SEO and update as needed in

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.),

OTA content (via respective extranet sites) and Third-Party / Group Site content
(via respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos,

Creates landing pages and Discovery Pages to enhance content, as applicable.
Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations

• Identifies and cultivates partnerships internally and externally, including

Marriott Digital Services (MDS).

• Maintains frequent, active engagement with Area Directors of Marketing to

Manages PR agency, if applicable, or internal PR messaging.
Manages execution of PR events and promotions.
Outlet and Ancillary
Manages outlet marketing opportunities on third party and local partner sites.
Defines in-house F&B programming in partnership with F&B Director and manage execution.
Social Media
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collect local area and property events.
General

• Leads, owns and directs asset development, including hotel collateral,
• Measures and communicates success of campaigns and digital performance using
• Demonstrates the ability to create and maintain strong relationships and

GMs, Sales and Revenue Leaders, Regional Team, media representatives).

• Collects, reviews, and submits invoices for property marketing efforts and
• Completes other reasonable duties as requested by leadership.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W
Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.