Marketing and Branding Strategist

This role sits at the intersection of strategic advisory and hands-on execution, partnering directly with senior business leaders to maximize the return on digital investment and accelerate business outcomes. As a trusted advisor, you will lead multidisciplinary teams to design and deliver integrated growth strategies spanning digital experience, performance marketing, customer journey optimization, data and MarTech ecosystems, and emerging AI-driven capabilities.

You bring the ability to translate complex business challenges into clear, actionable roadmaps that deliver measurable impact, leveraging deep analytical thinking, market insights, and a forward-looking perspective on digital innovation. This is a high-impact leadership role requiring a balance of strategic vision, operational rigor, and client influence, with the opportunity to shape enterprise-level transformation and redefine how we help our clients engage customers, drive growth, and compete in an increasingly digital-first world.

Client outcomes: measurable improvements across engagement specific KPIs, brand metrics, and ROI. Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization. Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.

Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations. Demonstrate digital strategy-based sales experience; match digital solutions to client pain points to generate account growth.

Practice Leadership & Team Performance
Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives. college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials. Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.

Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.
10+ years experience in digital strategy, management consulting, customer experience, growth strategy, or digital transformation roles.

Healthcare, Higher Education, Manufacturing, and Financial Services.
# Deep understanding of the industry(s) market forces, customer journeys, and the digital ecosystem (ie: AI, Healthcare tech stacks like Epic, CMS, CRM, Salesforce, analytics, personalization, accessibility, HIPAA/security considerations, Financial and Healthcare regulatory practices).
# Track record of winning and growing accounts, crafting proposals, setting clear KPIs, and delivering ROI.
# Communication excellence: compelling storyteller with outstanding written, verbal, and visual communication skills.
# Familiarity with AI, advanced analytics, and emerging digital technologies prefer
# Bachelor’s degree required; advanced degree (MBA, MPH, MS) preferred.

Medical, Dental, Vision, 401k plus match
Annual performance bonus eligibility
Ongoing training opportunities
Planned outings and team events (remote workers included!)
Prolonged periods of sitting at a desk and working on a computer. Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
Frequent communication via phone, email, and video conferencing. Work is performed in a temperature-controlled office environment with standard lighting and noise levels.

Position may require occasional travel to client site
Compensation Range: We offer a competitive compensation package based on experience, qualifications, and demonstrated performance. This role includes both fixed and variable compensation components, with on-target earnings (OTE) ranging from approximately $150,000 to $250,000+ annually. High performers who exceed goals may earn above the target range. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you require reasonable accommodation during the application or interview process, please contact
ADArequests@digitalunited360.