Social Selling & Marketing Program Specialist

Job Description
Job Description
Job Title: Social Selling & Marketing Program Specialist
Location-Type: Hybrid – Baltimore, MD (4 days/week onsite)
Start Date Is: ASAP / Approximately 2 weeks from offer
Duration: 6-Month Contract (Potential for Extension up to 2 Years)
Hourly Pay Rate: $30 – $35/hr
Equipment:
Candidate must provide their own laptop
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description

Support a social selling and associate social media enablement program for a leading financial services organization, helping employees effectively leverage LinkedIn through onboarding, training, compliant content development, campaign execution, ongoing program support, and performance measurement.

Day-to-Day Responsibilities

Support and manage day-to-day operations of an associate social selling and social media enablement program
Lead 3–4 week onboarding and training programs for associates focused on LinkedIn, social selling, and social media best practices
Provide ongoing program support, troubleshooting, and guidance to participating associates
Develop, edit, coordinate, and execute engaging social media content
Manage recurring social media campaigns within social selling and employee advocacy platforms
Partner with Marketing and internal stakeholders to develop content aligned with broader business objectives
Execute legal review and content retention processes to ensure social media posts meet compliance requirements
Coordinate social media content through review, approval, production, and publishing workflows
Assist with the development and execution of video content for social media
Monitor social media KPIs and pull metrics and reporting to evaluate content and program performance
Support semi-annual social media audits
Manage program resources, documentation, and administrative responsibilities within SharePoint
Collaborate cross-functionally with Marketing, business teams, legal/compliance partners, and other internal stakeholders
Help drive associate engagement, adoption, and ongoing participation in the social selling program
Manage multiple concurrent content, training, and program priorities with strong attention to detail

Minimum Requirements

5 years of professional work experience
3 years of digital marketing experience
2 years of hands-on social media experience
Strong hands-on experience with LinkedIn and an understanding of LinkedIn best practices
Experience with social media management, social selling, or employee advocacy tools such as Sprinklr, Hearsay/Yext, LiveSocial, EveryoneSocial, Hootsuite, Sprout Social, or similar
Strong writing and editing skills with experience developing content for social media
Experience tracking social media KPIs, metrics, and performance
Microsoft SharePoint experience
Experience working within a highly regulated industry
Strong project and program coordination skills
Comfortable leading training, onboarding, and presentations for groups
Experience collaborating across multidisciplinary and cross-functional teams
Highly organized and extremely detail-oriented
Strong written, verbal, and interpersonal communication skills
Ability to manage multiple priorities and recurring campaigns simultaneously
Experience supporting social media community management
Ability to work onsite in Baltimore, MD 4 days per week

Preferred Qualifications

Financial services industry experience
Previous experience supporting a formal social selling, employee advocacy, or social media enablement program
Experience onboarding and training employees on LinkedIn or social selling best practices
Experience managing compliant social media content through legal or regulatory review processes
Video content development or social video experience
Experience supporting social media audits
Experience using AI tools such as ChatGPT or Microsoft Copilot to improve productivity, streamline workflows, or enhance content quality
Experience driving employee adoption and engagement within a social selling or advocacy program