Quick Overview
Job Description
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.
We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.
We hope that's you.
About the Work
Eucalyptus / Hims & Hers Canada is seeking a CRM Manager to lead the strategy and execution of Hims & Hers Canada’s lifecycle and retention program. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Hims & Hers and perceive the value we provide.
Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.
As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication.
This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Hims & Hers’ patient-first ethos.
You will be:
- Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
- Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
- Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
- Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
- Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
- Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
- Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.
About you:
- At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
- Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
- Confident using technology, with proficiency in marketing automation tools (e.g., Braze, Klaviyo) and familiarity with analytics platforms (eg. Amplitude, Tableau)
- Strong written communication skills, with a knack for creating engaging and empathetic content.
- Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
- Highly organised, independent, and able to collaborate effectively within a team.
- Thrives in a fast-paced environment, excited by creative problem-solving and innovation
Location
This role is open to candidates based anywhere in Canada. Our team is headquartered in Montreal, and candidates based there will work in a hybrid model with regular in-office collaboration. Candidates based outside of Montreal are welcome to apply and will work fully remotely.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.