Growth Marketing Senior Manager

Senior Growth Marketing Manager
The Senior Growth Marketing Manager owns a portfolio of paid channels and the mandate to build new ones. You'll be the person who takes a channel from a spreadsheet and a hypothesis to a real, forecastable line in the plan — negotiating the first deals, writing the first briefs, standing up the tracking, running the first tests, and then deciding honestly whether it deserves more money or should be shut down. You'll own budget, own the number, and be in the accounts and the data yourself.

Building Channels 0 → 1

Maintain a live pipeline of untested channels with a prioritized case for each — Reddit, Pinterest, direct mail, CTV self-serve, streaming audio, sampling, comparison and marketplace placements, co-marketing, whatever the category hasn't figured out yet. Run each new channel as a real experiment: sized hypothesis, committed test budget, tracking and measurement stood up before spend starts, defined kill criteria, and defined graduation criteria.

Own the unglamorous parts of standing up a channel — vendor diligence, contracts and insertion orders in partnership with Legal, UTM and promo code taxonomy, pixel and postback implementation, reporting that connects to Shopify. Own CAC, contribution margin, and new customer volume for every channel in your portfolio, with a defensible view of incrementality rather than a platform-reported number. Work in Shopify as source of truth and know exactly where and why platform reporting diverges from it.

Flag data quality problems before they become decisions. 5+ years in growth, performance, or acquisition marketing at a DTC, subscription, or ecommerce brand.
~ Hands-on ownership of at least one of digital marketing channel and demonstrated range across several other channels — we're hiring a generalist, not a specialist.
~ Agency and vendor management experience, including negotiation and the willingness to hold a partner accountable or replace them.
~ You build the tracking, write the brief, pull the data, and make the deck — and you don't wait for a process to exist before you start.
~ Direct communicator who can make a clear recommendation under uncertainty and change position when the data changes.

Location
:
Boston, MA or New York, NY (Hybrid, 2-3 days/week in-office) or Remote
Fully covered medical benefits + dependent contributions
✔
We take care of ourselves, our teammates and our customers equally
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Risk Taking