Head of Marketing H/F

Job Description
About the Role
JETSET Pilates is opening a new studio in Georgetown, and we're looking for a Marketing Manager to lead the local community-building and marketing efforts that will help launch the studio and establish JETSET as part of the Georgetown community. You'll spend your time building local partnerships, generating leads, creating community events, growing our social presence, and turning local awareness into future JETSET clients.

The majority of the role will be based in Georgetown, with approximately 15% supporting marketing and community growth at our established Arboretum studio. Build and manage relationships with local businesses, wellness providers, community organizations, influencers, and other strategic partners. Develop and execute local marketing initiatives, including pop-ups, tabling, JETSET On The Mat events, and other community activations. Generate and nurture leads through partnerships, events, social media, and grassroots outreach.

Grow JETSET's local Instagram and Meta presence through content, engagement, partnerships, and community storytelling. Manage lead communication and follow-up through AXLE, including supporting pre-sales and Founding Membership growth. Identify opportunities to increase JETSET's visibility and presence throughout the Georgetown and North Austin communities. Support select marketing initiatives, partnerships, and events for JETSET Pilates Austin Arboretum. Track marketing and community-building activity and use results to identify opportunities for growth.

You're comfortable representing a premium brand, working independently, and getting out into the community rather than sitting behind a desk all day. Comfortable with social media, email marketing, and CRM platforms. Passionate about fitness, wellness, hospitality, and community.

Willing to work occasional evenings and weekends for events and activations.
● Performance Bonuses – Opportunities to earn additional compensation based on performance and results.
● Healthcare Stipend – Receive a stipend to help support your healthcare expenses.
● Experience in marketing, partnerships, business development, events, hospitality, sales, social media, or community building is a plus.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.