Senior Marketing Manager - ʻAuana

Senior Marketing Manager - ʻAuana

Sales, Marketing & Communications

We are looking for a Senior Marketing Manager to lead marketing and oversee sales for ʻAuana, Cirque du Soleil’s resident production in Hawaiʻi.

Supported by the show’s General Manager and the Director of Marketing, Americas, this role will develop and execute integrated marketing and sales plans that build awareness, drive ticket sales, and strengthen the show’s presence in the market. The Senior Marketing Manager will oversee the local marketing and sales team, working closely with regional teams and external partners to achieve revenue and attendance goals.

The ideal candidate combines strategic thinking with hands-on execution, strong commercial judgment, and a deep understanding of Hawaiʻi’s residents, visitors, and tourism industry. They will be a collaborative leader who can turn market insights into effective campaigns, build productive partnerships, and support the artistic vision and brand of Cirque du Soleil Entertainment Group.

The Senior Marketing Manager will have the opportunity to:

• Develop and execute the show’s integrated marketing and sales strategy, with guidance and support from the General Manager and Director of Marketing, Americas.
• Lead annual marketing and sales planning, budget management, forecasting, and performance reporting in collaboration with Finance, Revenue Management, and regional teams.
• Manage the show’s marketing and sales budgets, ensuring investments are aligned with business priorities and deliver measurable results.
• Lead campaigns across paid media, digital, social media, content, promotions, and partnerships to increase awareness, consideration, and ticket purchases.
• Partner with regional digital teams and agencies to test audiences, messaging, creative, and offers, using results to improve campaign performance and customer acquisition costs.
• Oversee local public relations, media outreach, and influencer initiatives in collaboration with Communications teams.
• Oversee the local sales function, including the Partnership Sales Manager, establishing clear priorities, goals, and accountability for partner development and revenue growth.
• Guide sales outreach across hotel, concierge, travel trade, group, corporate, and community channels, ensuring partners have the tools, training, and support needed to sell the show.
• Align marketing campaigns and sales activity to create a coordinated approach to demand generation and conversion.
• Build and maintain strong relationships with Outrigger, tourism partners, industry organizations, sponsors, and community stakeholders.
• Monitor ticket sales, booking trends, campaign performance, and partner production to identify opportunities and implement timely actions.
• Collaborate with Revenue Management on pricing, offers, inventory, and promotional recommendations that support revenue and attendance targets.
• Analyze market trends, audience insights, and competitor activity to inform plans and adapt to changing business conditions.
• Partner with the General Manager, Revenue Management, and business teams to provide marketing and sales insights that inform the show’s performance schedule.
• Work with box office, front-of-house, and guest services teams to ensure offers are executed effectively and the guest experience supports marketing promises.
• Represent marketing and sales in meetings with Outrigger, local leadership, and regional teams, providing clear updates on performance, priorities, and opportunities.
• Coordinate with Artistic and Technical teams on marketing needs, content capture, media visits, and promotional activity while respecting production requirements.
• Lead, mentor, and develop direct reports, setting clear expectations and supporting professional growth.
• Promote a collaborative, inclusive work environment through clear communication and alignment with Cirque’s values and policies.
• Complete other job-related duties as assigned.

What does it take for this role?

• At least seven years of progressive marketing experience, including team leadership and responsibility for campaign strategy, budgets, and measurable business results.
• Experience in entertainment, live events, hospitality, tourism, or a closely related industry.
• Demonstrated experience leading or overseeing sales activity, partner development, or integrated marketing and sales plans.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.
• Strong knowledge of the Hawaiʻi market, including resident and visitor audiences, tourism distribution channels, and local business practices.
• Experience building productive relationships with hotel, travel trade, community, and business partners.
• Strong understanding of digital marketing, paid media, audience targeting, content strategy, and performance measurement.
• Proven ability to interpret sales and marketing data, identify opportunities, and translate insights into action.
• Strong project management skills, with the ability to manage multiple priorities and deliver plans on time and within budget.
• A collaborative leadership style, sound judgment, and the ability to work effectively with local and regional stakeholders.
• Initiative, curiosity, and a willingness to test, learn, and adapt.
• Strong written and verbal communication skills in English; Japanese and/or French is an asset.
• Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of Form I-9 upon hire and submission of acceptable documentation verifying identity and work authorization.

Compensation

• The salary range for this position is $104,000-$111,000 USD
• This range is location-specific, and compensation in other geographies may vary. Actual compensation within the range will be determined by factors including skills, relevant experience, and specific work location.

Relocation

• This position is required to be on-site in Hawaiʻi. No relocation assistance will be provided.

When you think of your ideal workplace, what comes to mind? For us, it looks like this:

• Teamwork: We thrive through collaboration across titles, teams, and departments.
• Respect: We value the experience, perspectives, and contributions each person brings.
• Integrity: We follow through on our commitments and take responsibility for our work.
• Authenticity: We welcome your full self and believe diverse perspectives inspire creativity.
• Being heard: We encourage open communication, new ideas, and conversations about development and improvement.

Come create with us and let us show you what a “circus family” feels like!

Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.